Mina Harissa Combines Tradition with Modern Minimalist Aesthetics
Susan Keefe — November 14, 2011 — Lifestyle
References: mondaycollective & lovelypackage
The brand Mina Harissa has launched a line of premium Moroccan red pepper sauces made using only natural ingredients.
The sauce is available in three different varieties: mild, medium and spicy. In recent years, Moroccan food has grown in popularity and off the shelf Moroccan-inspired condiments have been springing up everywhere, so in order to separate themselves from the pack, Mina Harissa turned to design firm the Monday Collective to help them craft an eye-catching label for the savory, traditional sauce.
Playing with the motif of red pepper, Monday Collective created an emblem for the company that mimics the interior of a red pepper. Instead of rendering it realistically, the creative groups decided to employ the aesthetics commonly found in native Moroccan tiles. The petite pots of spice, demonstrate not only the condiments origin, but also its identity as a premium brand. The black backdrop on the label gives the sauce an element of class and the minimalistic typography keeps it simple but luxurious.
With hints of tradition and modern elements of class, the Mina Harissa label is sure catch more than a few eyes as they saunter down the grocery isle.
The sauce is available in three different varieties: mild, medium and spicy. In recent years, Moroccan food has grown in popularity and off the shelf Moroccan-inspired condiments have been springing up everywhere, so in order to separate themselves from the pack, Mina Harissa turned to design firm the Monday Collective to help them craft an eye-catching label for the savory, traditional sauce.
Playing with the motif of red pepper, Monday Collective created an emblem for the company that mimics the interior of a red pepper. Instead of rendering it realistically, the creative groups decided to employ the aesthetics commonly found in native Moroccan tiles. The petite pots of spice, demonstrate not only the condiments origin, but also its identity as a premium brand. The black backdrop on the label gives the sauce an element of class and the minimalistic typography keeps it simple but luxurious.
With hints of tradition and modern elements of class, the Mina Harissa label is sure catch more than a few eyes as they saunter down the grocery isle.
Trend Themes
1. Modern Minimalist Packaging - Opportunity for design firms to integrate minimalist aesthetics in food packaging to attract discerning customers
2. Natural Ingredients - Opportunity for food manufacturers to use natural ingredients in their products as consumers increasingly demand healthier options
3. Ethnic Food Popularity - Opportunity for food companies to capitalize on the growing trend of diverse ethnic cuisine, particularly Moroccan-inspired food
Industry Implications
1. Packaging Design - Opportunity for design firms to help food manufacturers create visually appealing and modern packaging that communicates the product's quality and authenticity
2. Organic and Natural Food - Opportunity for food manufacturers to create products using only natural ingredients to cater to health-conscious consumers
3. Global Food Brands - Opportunity for food companies to introduce and promote international cuisine to the global market, creating a diverse range of options for consumers
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