Converse's Millie By You Line Lets Shoppers Customize Details
Laura McQuarrie — July 9, 2019 — Pop Culture
Stranger Things star Millie Bobby Brown is working with Converse on the Millie By You line and fans are being invited into the creative process with options that allow for them to make a few customizations of their own. The Millie Bobby Brown x Converse collaboration, which is set to launch in just a few days, features the iconic low-top Ox (an Oxford sneaker) and Hi, a high-top shoe style. Both of these styles have been remade with input from Millie Bobby Brown, resulting in 10 different prints and colors to choose from.
Inspired by the actress' own love of DIY fashion, Millie By You gives fans the power to personalize the details of the sneakers, including the color of the print or shoelaces. Millie Bobby Brown's love of the ocean informed several prints, which include ocean sunsets, waves and whale designs.
Inspired by the actress' own love of DIY fashion, Millie By You gives fans the power to personalize the details of the sneakers, including the color of the print or shoelaces. Millie Bobby Brown's love of the ocean informed several prints, which include ocean sunsets, waves and whale designs.
Trend Themes
1. Customizable Footwear - Shoe brands can introduce customizable options to give consumers a sense of personalization while boosting sales.
2. Celebrity Collaborations - Partnering with influential individuals in pop culture can drive brand awareness and create a sense of exclusivity for fans.
3. DIY Fashion - Brands can tap into the growing DIY fashion trend by providing tools for consumers to create their own unique pieces.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can introduce customizable options to appeal to consumers looking for unique and personalized styles.
2. Pop Culture Merchandise - Collaborating with popular celebrities can create new opportunities for merchandising in pop culture industries.
3. Fashion Retail - Retail fashion brands can offer DIY options to tap into the trend and provide consumers with personalized products.
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