PairME Accessibly Tailors French Wine to Moods & Experiences
Laura McQuarrie — July 30, 2019 — Lifestyle
References: pairmewines & prnewswire
PairMe Wines shares Millennial-targeted, high-quality French wine products in a way that feels friendly and approachable to the average consumer. To simplify the decision-making process when it comes to choosing the right kind of wine for a specific occasion, PairMe brands its French wine as the perfect matches for different kinds of meals. While the brand's white wine is called The Wine for Seafood, PairMe also offers other options that pair well with salads and steak. With its prodcuts, the brand specifically caters to specific "ME's" (Moods and Experiences.)
PairMe sees itself as a "twenty-first century brand that quickly and easily guarantees an Old World, high-quality wine experience at little to no effort by consumers, and for an affordable price," in the words of co-founder Ayush Maheshwari.
PairMe sees itself as a "twenty-first century brand that quickly and easily guarantees an Old World, high-quality wine experience at little to no effort by consumers, and for an affordable price," in the words of co-founder Ayush Maheshwari.
Trend Themes
1. Millennial-targeted Wines - Opportunity to create wines that are specifically tailored to the tastes and preferences of the Millennial consumer.
2. Simplified Decision-making Process - Opportunity to develop innovative approaches to help consumers easily choose the right wine for different occasions.
3. Branding Based on Moods and Experiences - Opportunity to create wine brands that are aligned with specific moods and experiences to attract consumers with personalized offerings.
Industry Implications
1. Wine Industry - Opportunity for wineries to create specialty wines targeted at the Millennial market and develop new marketing strategies.
2. Food and Beverage Industry - Opportunity for restaurants and food establishments to showcase wine pairings that are specifically tailored to different dishes and enhance the overall dining experience.
3. E-commerce Industry - Opportunity for online retailers to offer personalized wine recommendations based on consumer preferences and specific occasions, leveraging the trend of simplified decision-making.
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