This Student Project Imagines a Moon-Inspired Milk Brand
Rebecca Byers — April 1, 2016 — Lifestyle
References: packagingoftheworld
This example of milk jug design was created for a school project by graphic design student David C Kramer of Maryland Institute College of Art. The futuristic milk branding concept takes inspiration from the celestial world to create Moon, an organic milk company.
One of the first things people will notice is the choice to contain the product in enormous glass jugs that recall imagery of classic Americana and of rural life. The vintage materials is contrasted further with ultramodern typography that assures the shopper that the product is fresh and pure with a traditional twist. The labeling system features a small sticker over the lid and two rectangle stickers on either side of jug.
One of the first things people will notice is the choice to contain the product in enormous glass jugs that recall imagery of classic Americana and of rural life. The vintage materials is contrasted further with ultramodern typography that assures the shopper that the product is fresh and pure with a traditional twist. The labeling system features a small sticker over the lid and two rectangle stickers on either side of jug.
Trend Themes
1. Futuristic Packaging Design - The use of enormous glass jugs with vintage materials and ultramodern typography creates an opportunity for disruptive innovation in the packaging design industry.
2. Celestial-inspired Branding - Taking inspiration from the celestial world to create a milk brand offers disruptive innovation opportunities in the food and beverage industry.
3. Organic Milk Products - The concept of an organic milk company like Moon presents disruptive innovation opportunities in the dairy industry.
Industry Implications
1. Packaging Design - The use of enormous glass jugs with vintage materials and ultramodern typography creates an opportunity for disruptive innovation in the packaging design industry.
2. Food and Beverage - Taking inspiration from the celestial world to create a milk brand offers disruptive innovation opportunities in the food and beverage industry.
3. Dairy - The concept of an organic milk company like Moon presents disruptive innovation opportunities in the dairy industry.
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