Hershey's Created Milk Chocolate Drops Inspired by the Grinch
Laura McQuarrie — September 14, 2021 — Lifestyle
References: hersheyland & prnewswire
Inspired by the Grinch, Hershey is introducing a limited-time seasonal treat that reimagines its classic milk chocolate drops. The Hershey's Kisses Milk Chocolates with Grinch Foils are being introduced with 10 different candy foils that depict the green character's signature smirk, classic sayings and Max's floppy ears. Complete with bright green packaging, the seasonal chocolates will capture the hearts of people of all ages who fell in love with the Dr. Seuss story.
The brand recommends creating special seasonal treats by placing one of the milk chocolate drops on top of a Grinch Blossom cookie.
As part of its biggest lineup of holiday offerings yet, Hershey is also introducing other Grinch-themed sweets, including Kisses Milk Chocolates with Grinch Foils Cane, which promises to be the perfect stocking stuffer or white elephant gift.
The brand recommends creating special seasonal treats by placing one of the milk chocolate drops on top of a Grinch Blossom cookie.
As part of its biggest lineup of holiday offerings yet, Hershey is also introducing other Grinch-themed sweets, including Kisses Milk Chocolates with Grinch Foils Cane, which promises to be the perfect stocking stuffer or white elephant gift.
Trend Themes
1. Seasonal-themed Chocolate Products - The success of Hershey’s Grinch-inspired milk chocolate drops may encourage other confectionery brands to produce their own seasonal-themed chocolate products.
2. Licensed Character Collaborations - Collaborating with popular licensed characters, such as the Grinch in this case, can lead to a successful marketing strategy for confectionery brands.
3. Customized Candy Foils - Custom and unique candy foils could become more popular for limited edition chocolate products, allowing brands to create a unique sensory experience for consumers.
Industry Implications
1. Confectionery - The confectionery industry may benefit from creating limited edition, seasonal-themed chocolate products as a way to generate buzz and increase sales during holidays.
2. Entertainment - The success of the Grinch-inspired Hershey’s Kisses may lead other entertainment brands to partner with confectionery companies for licensed character collaborations.
3. Packaging - Offering customized and unique candy foils could create opportunities for companies in the packaging industry to capitalize on a growing trend of sensory experiences in product packaging.
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