Hershey's Unveiled its 2022 Holiday Lineup with New Products
Colin Smith — November 21, 2022 — Business
References: prnewswire
The Hershey's 2022 holiday lineup features a number of new chocolate bars and chocolate treats for customers to enjoy. The new festive offerings from the brand include the brand's first-ever 'Hot Chocolate Bombs' available in both marshmallow and cinnamon chip flavors, as well as the 'Festive Pips' and a collection of The Grinch-themed Hershey's Kisses.
The 'Festive Pips' are milk chocolate holiday bars available in 24 varieties. Each variety features different packaging, such as stars, trees, wreaths, and more. Additionally, the Grinch-themed Hershey's Kisses are available in 9.5-oz and 7.4oz bags, or a new tree-shaped gift box filled with 1.45oz Hershey's Kisses.
These festive offerings are available now for a limited time at retailers across the country. Prices may vary by retailer and location.
Image Credit: The Hershey Company
The 'Festive Pips' are milk chocolate holiday bars available in 24 varieties. Each variety features different packaging, such as stars, trees, wreaths, and more. Additionally, the Grinch-themed Hershey's Kisses are available in 9.5-oz and 7.4oz bags, or a new tree-shaped gift box filled with 1.45oz Hershey's Kisses.
These festive offerings are available now for a limited time at retailers across the country. Prices may vary by retailer and location.
Image Credit: The Hershey Company
Trend Themes
1. Holiday Chocolate Bars - The holiday season is a prime opportunity for companies to release limited edition chocolate products to capture consumer attention.
2. Hot Chocolate Bombs - The recent popularity of hot chocolate bombs presents an opportunity for chocolate companies to create their own versions and capitalize on the trend.
3. Themed Chocolate Collections - Themed chocolate collections, such as those based on popular holiday characters like The Grinch, are a way for companies to create excitement around their products and drive sales.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to create and market novelty holiday-themed products each year to capture consumer attention and increase sales.
2. Confectionery - The confectionery industry can develop and market innovative chocolate treats, such as hot chocolate bombs, to meet the demand for unique and fun products.
3. Gift and Specialty Retail - The gift and specialty retail industry can take advantage of limited edition holiday-themed chocolate collections to create a sense of urgency and drive sales during the holiday season.
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