Hershey’s Holiday Baking Shapes Enhance Holiday Treats
Michael Hemsworth — November 8, 2021 — Marketing
References: thehersheycompany & drugstorenews
The Hershey’s Holiday Baking Shapes are a delightfully festive product from the brand that are focused on providing consumers with a way to enlighten their baked goods this holiday season.
The baking chocolate is made with white creme chips in red and green colors, which are each shaped like stockings and trees. The product is formatted to be perfect for adding into cookies and a wide range of other baked goods to help infuse a touch of wonder in an easy way.
Manager of Baking Mike Orr commented on the new Hershey’s Holiday Baking Shapes saying, "After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes. So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on — we won't judge!”
The baking chocolate is made with white creme chips in red and green colors, which are each shaped like stockings and trees. The product is formatted to be perfect for adding into cookies and a wide range of other baked goods to help infuse a touch of wonder in an easy way.
Manager of Baking Mike Orr commented on the new Hershey’s Holiday Baking Shapes saying, "After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes. So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on — we won't judge!”
Trend Themes
1. Festive Baking - Opportunity for companies to develop festive-themed baking products to cater to the growing interest in baking among consumers.
2. Flavor Infusion - Opportunity for companies to create flavored baking ingredients that add unique tastes to baked goods.
3. Seasonal Packaging - Opportunity for companies to introduce seasonal packaging for baking products, creating a holiday atmosphere in the kitchen.
Industry Implications
1. Food and Beverage - Companies in the Food and Beverage industry can leverage the growing interest in baking by introducing festive-themed products and unique flavored ingredients.
2. Packaging - Companies in the Packaging industry can cater to the seasonal demand for holiday-themed packaging by partnering with food and beverage companies or creating their own festive packaging solutions.
3. Retail - Retailers can offer a wider range of festive-themed baking products, unique flavors, and seasonal packaging to enhance the shopping experience and increase sales.
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