'The Mast Brothers' Make Unique Goat and Sheep Milk Chocolate Bars
Laura McQuarrie — August 5, 2016 — Lifestyle
References: telegraph & mastbrothers
Milk chocolate bars are incredibly popular around the world, but dark chocolate seems to present itself as a more premium option in the eyes of many consumers. But The Mast Brothers are setting themselves apart as high-end chocolate producers by making milk chocolate from sources other than cow's milk—the MAST 'Goat Milk Chocolate' is made with Dutch goat milk, while the 'Sheep Milk Chocolate' is prepared with milk from Italian sheep.
Rather than adopting homespun branding that features farm motifs, the design-centric packaging gives away no hints that there's anything unusual about these milk chocolate bars.
Consumers craving exotic food and beverages have created a unique niche in the specialty dairy market that's being filled with ice cream desserts, yogurts and milk beverages that are made with unconventional animal products.
Rather than adopting homespun branding that features farm motifs, the design-centric packaging gives away no hints that there's anything unusual about these milk chocolate bars.
Consumers craving exotic food and beverages have created a unique niche in the specialty dairy market that's being filled with ice cream desserts, yogurts and milk beverages that are made with unconventional animal products.
Trend Themes
1. Exotic Milk Products - Disruptive innovation opportunity: Explore new sources of milk such as goat milk and sheep milk to create unique milk-based products.
2. Premium Alternative Chocolate - Disruptive innovation opportunity: Develop high-end milk chocolates using non-traditional milk sources to cater to consumers seeking a more luxurious chocolate experience.
3. Design-centric Packaging - Disruptive innovation opportunity: Create visually appealing packaging for alternative milk chocolates to differentiate from competitors and attract consumers seeking unique and premium products.
Industry Implications
1. Specialty Dairy Market - Disruptive innovation opportunity: Introduce unconventional milk-based products in the specialty dairy market to cater to consumers looking for unique and alternative food and beverage options.
2. Gourmet Chocolate Industry - Disruptive innovation opportunity: Explore the use of goat milk and sheep milk in gourmet chocolates to tap into a niche market segment seeking novel and high-quality chocolate offerings.
3. Exotic Dairy Products - Disruptive innovation opportunity: Expand the range of dairy products made from unconventional animal sources to cater to consumers interested in exploring new and exotic flavors in their food and drink choices.
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