Mermaid High Fashion Dolls Offer Two Ways to Play
Laura McQuarrie — October 20, 2021 — Life-Stages
References: spinmaster & prnewswire
Mermaid High Fashion Dolls introduce the stories of Searra, Finly, Oceanna and Mari, who navigate the challenging waters of high school with their human friends, all the while keeping their true identities secret. Each of the mermaid toys has a removable tail that lines up with the fact that the dolls tuck their tails away during the day for life at school. The toys sport unique outfits and accessories like beach duffle bags, shell headphones and tentacle headbands, plus a secret surprise accessory concealed within a shell. Once the shell is dropped into a bowl of warm water, it reveals yet another accessory to express the mermaid doll's unique sense of style.
Mermaid High Fashion Dolls are supported with animated digital content and a vlog-style series.
Mermaid High Fashion Dolls are supported with animated digital content and a vlog-style series.
Trend Themes
1. Mermaid-inspired Fashion - The trend of mermaid-inspired fashion dolls provides an opportunity for fashion brands to tap into the market of fantasy-inspired clothing and accessories.
2. Hybrid Toys - The trend of hybrid toys, such as mermaid dolls with both human and underwater identities, presents an opportunity for toy makers to create more imaginative and versatile play experiences for children.
3. Mixed-media Storytelling - The trend of creating not just physical toys, but animated digital content and vlog-style series, presents an opportunity for media companies to tell more engaging and immersive stories across multiple platforms.
Industry Implications
1. Fashion - The mermaid-inspired fashion trend offers an opportunity for clothing and accessory brands to tap into the fantasy market and create new, imaginative products.
2. Toy - The trend of hybrid toys offers an opportunity for toy makers to create more versatile play experiences and expand their offerings beyond traditional dolls and action figures.
3. Media - The rise of mixed-media storytelling presents an opportunity for media companies to create engaging content for children that extends beyond just physical toys and incorporates digital and video content as well.
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