The Mercado Magazine Campaign Represents One Country with Items from Another
Meghan Young — May 18, 2012 — Marketing
References: jwt & ibelieveinadv
The Mercado Magazine campaign cleverly illustrates how complex political and economical information can be, especially when it is in context to the world as a whole. There are too many wheelings and dealings between governments, international businesses and more to keep up with it. The Mercado Magazine campaign promotes a one-stop destination for this information, which has been broken down in a way that is much more comprehensible.
Conceived and executed by JWT, an ad agency based in Buenos Aires, Argentina, the Mercado Magazine campaign centers around three different flags. One that appears, for instance, to be an American flag is actually a montage of iconic Chinese objects. The tag line reads, "The largest trade partner of the European Union is now another country. The world is a hard place to understand.”
Conceived and executed by JWT, an ad agency based in Buenos Aires, Argentina, the Mercado Magazine campaign centers around three different flags. One that appears, for instance, to be an American flag is actually a montage of iconic Chinese objects. The tag line reads, "The largest trade partner of the European Union is now another country. The world is a hard place to understand.”
Trend Themes
1. Complex Political and Economical Information - There is an opportunity for disruptive innovation in creating platforms or services that simplify and streamline complex political and economical information for individuals and businesses.
2. One-stop Destination for Global Information - The development of a comprehensive platform or resource that provides up-to-date and easily comprehensible information on international trade, partnerships, and global events could be a disruptive innovation in the information industry.
3. Montaged Flags as Visual Representation - Using montaged flags as a visual representation of complex international relationships and trade partnerships offers an innovative approach for communication and storytelling in marketing and advertising.
Industry Implications
1. Information Services - The information services industry can explore disruptive innovation opportunities by developing platforms or tools that simplify complex political and economical information for users.
2. Marketing and Advertising - The marketing and advertising industry can leverage disruptive innovation by using creative and visually striking methods, such as montaged flags, to communicate complex concepts and messages to target audiences.
3. Global Trade and Partnerships - The global trade and partnerships industry can benefit from disruptive innovation by creating platforms or resources that provide comprehensive and easily accessible information on international trade relationships and partnerships.
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