The Mental Health Foundation Campaign is Creative and Surreal
Armida Ascano — December 18, 2010 — Marketing
References: ibelieveinadv
The Mental Health Foundation campaign is looking to help those with a crowded mind. The easiest and most direct way to communicate this message is by replacing a person's head with a bundle of random objects... literally.
The print ads feature people with objects on their shoulders where their heads should be. The accompanying copy reads "What's playing on your mind," bringing the Mental Health Foundation campaign home with one look. Check the ads out in the gallery.
The print ads feature people with objects on their shoulders where their heads should be. The accompanying copy reads "What's playing on your mind," bringing the Mental Health Foundation campaign home with one look. Check the ads out in the gallery.
Trend Themes
1. Surreal Advertising - Opportunity for brands to create visually striking campaigns that challenge conventional norms.
2. Mental Health Awareness - Potential for companies to develop products and services that support mental well-being.
3. Visual Storytelling - Chance for marketers to use unique visuals to tell engaging narratives and capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation potential in creating unconventional and attention-grabbing ad campaigns.
2. Healthcare - Opportunity for innovative solutions that address mental health disorders and support well-being.
3. Creative Services - Potential for agencies to offer unique visual storytelling services for brands.
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