The Melt Packaging Uses Chocolate to Sell Chocolate
Susan Keefe — June 4, 2012 — Lifestyle
References: jjaakk & packagingoftheworld
The chocolate company Melt enlisted the creative help of firm JJAAKK Design to craft pitch perfect branding for the company's line of premium chocolates. Gathering inspiration from the velvety mouthfeel of the chocolate itself, JJAAKK Design created packaging decorated with designs rendered in glossy melted chocolate. This intriguing take on sweet packaging is enough to draw the eye of even the most fickle of consumers.
The chocolate snakes its way across the packaging forming a series of sharp geometric patterns. The sheen of the rich coils of chocolate are enough to get your tummy rumbling. The Melt packaging gives you a visceral preview of the delicious texture that lies just underneath the foil wrapper. Exuding the powerful feeling of sensuality that is commonly associated with the act of consuming chocolate, the Melt wrapper is undeniably enticing.
As glossy, rich and intoxicating as the bar it houses, the Melt packaging is seriously seductive.
The chocolate snakes its way across the packaging forming a series of sharp geometric patterns. The sheen of the rich coils of chocolate are enough to get your tummy rumbling. The Melt packaging gives you a visceral preview of the delicious texture that lies just underneath the foil wrapper. Exuding the powerful feeling of sensuality that is commonly associated with the act of consuming chocolate, the Melt wrapper is undeniably enticing.
As glossy, rich and intoxicating as the bar it houses, the Melt packaging is seriously seductive.
Trend Themes
1. Velvety Branding Design - Creating packaging that mimics the texture of the product can increase consumer interest and engagement.
2. Geometric Snaking Patterns - Using sharp geometric patterns that resemble the product can create a sense of anticipation for the consumer.
3. Sensual Food Packaging - Designing packaging that exudes sensuality can make the product more enticing to consumers.
Industry Implications
1. Luxury Chocolate - Luxury chocolate brands can use visually appealing and tactile branding designs to differentiate themselves from competitors.
2. Gourmet Food - Gourmet food brands can experiment with unique and creatively designed packaging to enhance the consumer experience and engagement.
3. Premium Snack - Premium snack brands can use elegant and stylish packaging to elevate their products and appeal to a more sophisticated target audience.
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