The Mediterra Packaging Looks Like it's Fresh from a Village Market
Susan Keefe — June 11, 2012 — Lifestyle
References: cipmann & lovelypackage
The Croatian gourmet honey company Mediterra enlisted the considerable talents of design firm Cipmann to help devise picture perfect branding for the company's large line of honey and honey-derived products. Using only all-natural processes, Mediterra's products return food manufacturing to a simpler and more humble time. Cipmann wanted to reflect the gourmet and green attributes of the product in the branding.
Complete with burlap, classic glass mason jars and butcher's paper, the Mediterra packaging looks like it's fresh from the stalls of a bustling village market. The labels on the products are left small, so as not to detract from the market-fresh look. Cipmann also chose to keep the labels unobtrusive, so consumers could clearly see the differing hues of honey.
Looking to recapture the past to inspire a more natural approach to the future, the Mediterra packaging is simple, homey and humble.
Complete with burlap, classic glass mason jars and butcher's paper, the Mediterra packaging looks like it's fresh from the stalls of a bustling village market. The labels on the products are left small, so as not to detract from the market-fresh look. Cipmann also chose to keep the labels unobtrusive, so consumers could clearly see the differing hues of honey.
Looking to recapture the past to inspire a more natural approach to the future, the Mediterra packaging is simple, homey and humble.
Trend Themes
1. Natural Packaging - Opportunity for designing simple and eco-friendly packaging that reflects the natural and organic attributes of a product line.
2. Minimalist Branding - Opportunity for branding that complements the simplicity of packaging and emphasizes the natural and organic attributes of a product line.
3. Gourmet Eco-friendly Products - Opportunity for developing high-quality products that are both gourmet and eco-friendly, using natural processes that take customers back to simpler times.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create more eco-friendly, natural, and minimalist packaging and branding for their product lines.
2. Health and Wellness - Opportunity for health and wellness companies to develop high-quality, gourmet, and eco-friendly products that offer natural benefits to customers.
3. Artisanal Products - Opportunity for artisanal and small-batch companies to differentiate themselves by offering unique products with natural ingredients and packaging that reflects a simpler time.
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