Kyle Stopperan's Quirky Campaign for Medical Center of the Rockies
Marissa Brassfield — June 16, 2009 — Marketing
References: stopperangraphics & behance.net
These print ads by Kyle Stopperan for the Medical Center of the Rockies are incredibly cute. Stopperan uses images of a feverish bullfrog, a snarling dog, a bottle of Pepto-Bismol, a skateboarding senior, and a sliding baseball player to illustrate times in which a patient might need to head to the hospital.
I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather!
Implications - Businesses that incorporate the use of endearing animals into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate.
I'm particularly fond of the feverish bullfrog--that's exactly how I feel (and look, I'm sure) when I'm under the weather!
Implications - Businesses that incorporate the use of endearing animals into the marketing and branding of their products will appeal to a very large audience in modern society. Consumers will find such strategies to be welcoming, warm and indicative of the compassion a particular business or company is willing to demonstrate.
Trend Themes
1. Animal-marketing - Incorporating endearing animals in marketing can appeal to a large audience and create a welcoming brand.
2. Quirky-advertising - Quirky and unique advertising campaigns can capture consumer interest and drive brand engagement.
3. Humorous-content - Humorous content, such as personified animals, can be an effective way to communicate difficult or uncomfortable topics to consumers.
Industry Implications
1. Healthcare - The healthcare industry can incorporate personified animals to create a welcoming and compassionate brand identity.
2. Consumer Goods - Consumer goods industries can use quirky and unique advertising campaigns to capture consumer interest and drive sales.
3. Entertainment - Entertainment industries can utilize humorous content, such as personified animals, to effectively communicate difficult or uncomfortable topics to consumers and drive engagement.
2.3
Score
Popularity
Activity
Freshness
