The Naked Glory Deli Readybites Come in Three Flavors
Michael Hemsworth — April 24, 2020 — Marketing
References: kerrygroup & foodbev
The Naked Glory Deli Readybites are a new range of ready-to-eat meat-free products that are sure to come as welcome news to consumers seeking out meat alternatives that are convenient and tasty. The product comes in three flavor options including Smoky BBQ, Roast and Tikka, which are all flame-grilled and perfect for sandwiches, wraps, salads and more. The products will be launched at Asda locations in the UK starting April 27, 2020.
Marketing Manager at Naked Glory Alison Lees spoke on the Naked Glory Deli Readybites saying, "Providing variety and convenience is key for retailers, so we’re really excited to see our brand-new Deli Readybites hitting shelves up and down the country this month, helping to liven up the nation’s lunchtime. They don’t require any cooking at all, so are perfect for dishing up quick and convenient lunches and snacks – whether that’s on their own, tossed through a salad or used to recreate a classic coronation ‘chicken’ for jackets and sarnies.”
Marketing Manager at Naked Glory Alison Lees spoke on the Naked Glory Deli Readybites saying, "Providing variety and convenience is key for retailers, so we’re really excited to see our brand-new Deli Readybites hitting shelves up and down the country this month, helping to liven up the nation’s lunchtime. They don’t require any cooking at all, so are perfect for dishing up quick and convenient lunches and snacks – whether that’s on their own, tossed through a salad or used to recreate a classic coronation ‘chicken’ for jackets and sarnies.”
Trend Themes
1. Ready-to-eat Meat-free Products - Disruptive innovation opportunity: Expand the range of flavors and packaging options to cater to a wider audience of consumers seeking convenient, tasty meat alternatives.
2. Convenient and Tasty Meat Alternatives - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the convenience and freshness of meat alternatives, appealing to busy consumers.
3. Flame-grilled Meat-free Options - Disruptive innovation opportunity: Create flame-grilled meat alternatives that replicate the taste and texture of real meat, attracting meat-eaters looking for healthier options.
Industry Implications
1. Plant-based Food - Disruptive innovation opportunity: Explore new ingredients and cooking techniques to improve the taste and texture of meat-free products, driving further adoption of plant-based diets.
2. Convenience Food - Disruptive innovation opportunity: Develop more ready-to-eat meat-free options that require minimal preparation, targeting busy individuals who value convenience.
3. Retail and Supermarkets - Disruptive innovation opportunity: Collaborate with retailers and supermarkets to expand the availability of ready-to-eat meat-free products, capitalizing on the growing demand for plant-based alternatives.
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