British Meat-Free Brand 'Meatless Farm' Debuts Two New Plant-Based Products
Grace Mahas — March 29, 2021 — Lifestyle
References: meatlessfarm & veganfoodandliving
Meatless Farm, the plant-based British brand, recently expanded its portfolio with the introduction of two new products: vegan sausage patties and sausage rolls. The two additions are part of a new ten product launch plan the vegan brand has planned for the year. To support this endeavor, the company also recently opened a factory in Calgary, Canada to help supply plant-based offerings around the globe.
Meatless Farm chief growth officer Michael Hunter explained: “We see breakfast and savoury pastry as two of the biggest opportunities and innovation is one of the core ways we can continue to grow the category.” The brand also announced plans to explore lab-grown meat as its “an inevitable part of the transition away from animal protein."
Image Credit: Meatless Farm
Meatless Farm chief growth officer Michael Hunter explained: “We see breakfast and savoury pastry as two of the biggest opportunities and innovation is one of the core ways we can continue to grow the category.” The brand also announced plans to explore lab-grown meat as its “an inevitable part of the transition away from animal protein."
Image Credit: Meatless Farm
Trend Themes
1. Plant-based Breakfast Foods - The growth of plant-based breakfast and savory pastries presents a disruptive innovation opportunity for companies in the food industry.
2. Lab-grown Meat - The exploration of lab-grown meat is a disruptive innovation opportunity for companies in the plant-based and alternative protein industries.
3. International Expansion of Plant-based Products - Expanding plant-based offerings around the globe presents a disruptive innovation opportunity for companies in the food industry.
Industry Implications
1. Plant-based Food Brands - Companies in the plant-based food industry can capitalize on the trend of plant-based breakfast and savory pastries by developing innovative products to meet changing consumer preferences.
2. Alternative Protein Companies - Alternative protein companies can capitalize on the trend of lab-grown meat by investing in research and development to create sustainable and scalable lab-grown meat products.
3. Food Manufacturing Companies - Food manufacturing companies can capitalize on the trend of international plant-based product expansion by developing efficient supply chain strategies to meet growing demand in new markets.
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