The Zabotoff Meat Dumplings Branding is Ingredient-Focused
Michael Hemsworth — June 16, 2016 — Lifestyle
References: behance.net & packagingoftheworld
Classic brands are constantly on the hunt for ways to help enhance the perception they have in the consumer goods market, so the Zabotoff meat dumplings packaging refresh looks to do just that. Focusing on the fresh ingredients used to create the product and the preparation approach behind them, the Zabotoff meat dumpling packaging does away with the person-focused branding of the past.
The packaging was designed by Osina Ekaterina and features an aesthetic focus on the chef's apron on the front in order to convey how the product is created. The fast-paced consumer lifestyles that are being practiced around the world leave little time for users to create their own foods in the kitchen, leaving many to reach for prepackaged options like the Zabotoff meat dumplings.
The packaging was designed by Osina Ekaterina and features an aesthetic focus on the chef's apron on the front in order to convey how the product is created. The fast-paced consumer lifestyles that are being practiced around the world leave little time for users to create their own foods in the kitchen, leaving many to reach for prepackaged options like the Zabotoff meat dumplings.
Trend Themes
1. Ingredient-focused Packaging - This trend focuses on highlighting the fresh ingredients used in the product and the preparation approach.
2. Person-focused Branding - This trend emphasizes the personal aspect of the brand, connecting consumers to the people behind the product.
3. Convenience-driven Food Options - This trend caters to the fast-paced consumer lifestyles by offering prepackaged food options that require minimal preparation.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation lies in creating packaging designs that highlight the freshness and quality of ingredients.
2. Branding and Marketing - Disruptive innovation opportunities exist in developing person-focused branding strategies that connect consumers to the people behind the product.
3. Ready-to-eat Food - There is potential for disruptive innovation in the development of convenient and nutritious prepackaged food options for time-strapped consumers.
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