Golden West Food Group Launched Its New Meat District Lineup
Katherine Pendrill — May 12, 2020 — Lifestyle
The Golden West Food Group recently debuted a new lineup of butcher-crafted premium meats dubbed 'Meat District.'
The Meat District lineup is a lineup of premium hamburger patties featuring gourmet blends of Angus, Brisket, Short Rib, Tri Tip, and Chuck. The idea behind the new lineup is to deliver the same taste as meat purchased from your local butcher, but from your local supermarket instead. As Meat District’s Chief Operating Officer Zack Levenson explains: “Instead of ho-hum hamburgers packaged in generic white Styrofoam, we’re breaking out of the mold by bringing an exciting family of highly branded, exceptional blends to the meat case."
With 11 gourmet varieties including The Pitmaster, The O.G., Steak House, and All American, these butcher-crafted burgers are perfect for BBQ season.
Image Credit: Golden West Food Group.
The Meat District lineup is a lineup of premium hamburger patties featuring gourmet blends of Angus, Brisket, Short Rib, Tri Tip, and Chuck. The idea behind the new lineup is to deliver the same taste as meat purchased from your local butcher, but from your local supermarket instead. As Meat District’s Chief Operating Officer Zack Levenson explains: “Instead of ho-hum hamburgers packaged in generic white Styrofoam, we’re breaking out of the mold by bringing an exciting family of highly branded, exceptional blends to the meat case."
With 11 gourmet varieties including The Pitmaster, The O.G., Steak House, and All American, these butcher-crafted burgers are perfect for BBQ season.
Image Credit: Golden West Food Group.
Trend Themes
1. Premium Hamburger Patties - Disruptive innovation opportunity: Explore alternative meat blends and flavors to create unique gourmet burger experiences.
2. Local Butcher Experience - Disruptive innovation opportunity: Develop innovative packaging and branding strategies to replicate the personalized experience of buying meat from a local butcher in a supermarket setting.
3. Gourmet Meat Offerings - Disruptive innovation opportunity: Create elevated meat products with high-quality cuts and gourmet flavor profiles to meet the demand for premium food options.
Industry Implications
1. Meat Processing Industry - Disruptive innovation opportunity: Introduce advanced processing techniques and technologies to create customized meat blends and improve the quality of premium meat products.
2. Supermarket Industry - Disruptive innovation opportunity: Collaborate with meat suppliers to create exclusive lines of gourmet meat products to differentiate supermarkets and attract discerning consumers.
3. Food Packaging Industry - Disruptive innovation opportunity: Develop sustainable and visually appealing packaging solutions that enhance the premium positioning and shelf appeal of butcher-crafted meat products.
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