McVitie's Cake Bars are Showing Off Two New Flavors for Spring
Michael Hemsworth — March 26, 2024 — Lifestyle
References: mcvities & talkingretail
The McVitie's Cake Bars from pladis are receiving an update just in time for spring to provide shoppers with a nostalgic series of sweet treats perfect for satisfying cravings. The brand is launching the new Lemon Meringue and Eton Mess flavors to provide consumers with a familiar taste in a decidedly convenient format for shoppers to pick up on their next visit to the store.
The Lemon Meringue Cake Bars have a lemon sponge cake with lemon cream, meringue swirls, and sugar pearls on top with a final coating of milk chocolate. The Eton Mess Cake Bars boast strawberry sponge cake with cream and meringue pieces on top with the same milk chocolate coating.
Marketing Director Adam Woolf spoke on the new McVitie's Cake Bars saying, "Eton Mess and Lemon Meringue are two iconic British desserts which often evoke fond memories of warm summer evenings spent indulging with loved ones. As we head towards spring and summer, we wanted to capture this, but in a format which meets the needs of modern snackers.”
The Lemon Meringue Cake Bars have a lemon sponge cake with lemon cream, meringue swirls, and sugar pearls on top with a final coating of milk chocolate. The Eton Mess Cake Bars boast strawberry sponge cake with cream and meringue pieces on top with the same milk chocolate coating.
Marketing Director Adam Woolf spoke on the new McVitie's Cake Bars saying, "Eton Mess and Lemon Meringue are two iconic British desserts which often evoke fond memories of warm summer evenings spent indulging with loved ones. As we head towards spring and summer, we wanted to capture this, but in a format which meets the needs of modern snackers.”
Trend Themes
1. Nostalgic Dessert Flavors - Brands are infusing classic British dessert flavors into convenient snack bars, tapping into consumer nostalgia for familiar tastes in a modern format.
2. Innovative Snack Bar Formats - Companies are exploring new formats that combine traditional cake textures with modern flavor profiles to create indulgent on-the-go treats for contemporary consumers.
3. Seasonal Flavor Launches - Businesses are introducing seasonal flavors like Lemon Meringue and Eton Mess in response to consumer demand for limited-time offerings that evoke memories of special occasions.
Industry Implications
1. Food and Beverage - The food and beverage industry continues to innovate by transforming nostalgic dessert flavors into convenient, pre-packaged snacks that cater to changing consumer preferences.
2. Confectionery - Confectionery companies are leveraging iconic British desserts to create unique confectionery products that blend tradition with innovation, appealing to a wide range of customers seeking indulgent treats.
3. Retail - Retailers are partnering with brands like McVitie's to offer exclusive and seasonal snack bar varieties, enhancing customer engagement and driving foot traffic through limited-time product offerings.
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