The McVitie’s Jaffa Cakes Lemon & Lime Flavor is Balanced
Michael Hemsworth — June 26, 2018 — Lifestyle
The McVitie’s Jaffa Cakes Lemon & Lime flavor is a new limited-edition offering from the snack brand that will provide consumers with a different kind of taste to enjoy this summer.
The cakes are made with the brand's signature combination of ingredients that infuses lemon and lime flavors into the mix for a balanced treat that will be appreciated by old and new fans of the snacks. The new cakes have been launched alongside a new snack pack packaging design that will allow consumers to enjoy the classic treats when out of the house.
The McVitie’s Jaffa Cakes Lemon & Lime flavor looks to switch up traditional offerings from the brand and drive new interest in the snack to keep it relevant for modern consumers.
The cakes are made with the brand's signature combination of ingredients that infuses lemon and lime flavors into the mix for a balanced treat that will be appreciated by old and new fans of the snacks. The new cakes have been launched alongside a new snack pack packaging design that will allow consumers to enjoy the classic treats when out of the house.
The McVitie’s Jaffa Cakes Lemon & Lime flavor looks to switch up traditional offerings from the brand and drive new interest in the snack to keep it relevant for modern consumers.
Trend Themes
1. Limited-edition Citrus Snack Cakes - Disruptive innovation opportunity: Creating limited-edition flavors of popular snack brands to generate new interest and appeal to modern consumers.
2. Balanced Lemon & Lime Flavor - Disruptive innovation opportunity: Incorporating unique and balanced flavor combinations into popular snack options to offer consumers a different taste experience.
3. New Snack Pack Packaging Design - Disruptive innovation opportunity: Developing innovative packaging designs that allow consumers to conveniently enjoy snacks on-the-go.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing limited-edition snack flavors in the food and beverage industry to cater to changing consumer tastes and preferences.
2. Snack Manufacturing - Disruptive innovation opportunity: Using creative flavor combinations and packaging designs in the snack manufacturing industry to drive consumer interest and maintain relevancy.
3. Convenience Retail - Disruptive innovation opportunity: Leveraging innovative snack pack packaging designs in the convenience retail industry to enhance the on-the-go snacking experience for consumers.
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