McGuigan Wines is Entering the Low-Acohol Market with a Rosé and Moscato
Justin Lam — March 28, 2018 — Lifestyle
References: mcguiganwines.au & thedrinksbusiness
McGuigan Wines recently launched a range of de-alcoholized wines that are meant to tap into the growing craze for low-alcohol wines. The new line is being dubbed Delight and will be available in a rosé and moscato. Both wines carry an ABV of 0.4%, with a majority of the alcohol being removed after the wine has had time to ferment and mature. The two expressions manage to maintain an incredible flavor, with the moscato being described as a “sweet wine with citrus and perfume notes and a gentle spritz,” while the rosé is “lightly spritzed” with flavors of “forest fruits, rose petals and a lingering ripe red cherry finish.”
This is the first low-alcohol production by McGuigan Wines and the company hopes that its product will provide a quality option for consumers seeking a premium low-alcohol wine. The entire line will be available at Marks & Spencer and is set to enter the UK market as a premium low-alcohol product.
This is the first low-alcohol production by McGuigan Wines and the company hopes that its product will provide a quality option for consumers seeking a premium low-alcohol wine. The entire line will be available at Marks & Spencer and is set to enter the UK market as a premium low-alcohol product.
Trend Themes
1. De-alcoholized Wines - McGuigan Wines is tapping into the growing craze for low-alcohol wines with their new range of de-alcoholized wines, offering a quality option for consumers seeking a premium low-alcohol wine.
2. Low-alcohol Market - The increasing demand for low-alcohol wines presents a disruptive innovation opportunity for wineries to expand their product offerings and cater to health-conscious consumers.
3. Premium Low-alcohol Products - The launch of McGuigan Wines' Delight line as a premium low-alcohol product signifies an emerging market for high-quality, low-alcohol beverages.
Industry Implications
1. Wine Industry - The wine industry can capitalize on the trend of de-alcoholized wines by introducing innovative production methods and flavors to cater to the increasing demand for low-alcohol options.
2. Beverage Industry - The growing trend of low-alcohol beverages creates an opportunity for the beverage industry to develop and market new products that appeal to health-conscious consumers.
3. Retail Industry - Retailers can benefit from the rising demand for low-alcohol wines by featuring a wide selection of de-alcoholized wines in their stores, targeting consumers looking for premium low-alcohol options.
3.7
Score
Popularity
Activity
Freshness
