McDonald's Reflective Billboard Comes to Life in the Dark
Kevin Young — April 15, 2012 — Art & Design
References: mcdonalds & creativecriminals
The McDonald's reflective billboard is just another quirky and clever way to catch people's attention.
The most universally recognized symbol of the world takes cover during the day and comes to life at night here. The guilty pleasure fast food enterprise has created a billboard where the light from car headlights enlivens a hidden advertisement. During the day, this roadside billboard is a blank white slate, but at night, with cars driving by, the lighting illuminates the sign that says 'Open All Night.'
This ingenious advertisement is a marketing tactic that is not only intriguing, but also eye-catching. A flash of reflecting words during pitch black road trips is bound to get anybody's attention. Take a look at this video to see how the McDonald's reflective billboard lures people to the golden arches.
The most universally recognized symbol of the world takes cover during the day and comes to life at night here. The guilty pleasure fast food enterprise has created a billboard where the light from car headlights enlivens a hidden advertisement. During the day, this roadside billboard is a blank white slate, but at night, with cars driving by, the lighting illuminates the sign that says 'Open All Night.'
This ingenious advertisement is a marketing tactic that is not only intriguing, but also eye-catching. A flash of reflecting words during pitch black road trips is bound to get anybody's attention. Take a look at this video to see how the McDonald's reflective billboard lures people to the golden arches.
Trend Themes
1. Night-only Ads - Disruptive innovation opportunity: Explore creative ways to use reflective materials or lighting to create attention-grabbing advertisements that are only visible at night.
2. Hidden Advertisements - Disruptive innovation opportunity: Develop innovative advertising techniques that are concealed during the day but are revealed and activated by specific environmental conditions, such as car headlights.
3. Interactive Billboards - Disruptive innovation opportunity: Incorporate interactive elements into billboards, such as sensors or optical illusions, to engage viewers and create memorable advertising experiences.
Industry Implications
1. Outdoor Advertising - Disruptive innovation opportunity: Integrate technology and unconventional materials into outdoor advertisements to captivate audience attention and increase brand impact.
2. Fast Food - Disruptive innovation opportunity: Explore unique and attention-grabbing marketing tactics, such as hidden or interactive advertisements, to differentiate from competitors and attract customers.
3. Automotive - Disruptive innovation opportunity: Collaborate with advertisers to create engaging and illuminating advertisements that leverage the power of car headlights, enhancing the driving experience and providing valuable content for drivers.
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