This McDonald's Monster Combo is a Boost of Energy with a Burger
Charlotte Joyce Kidd — October 22, 2015 — Lifestyle
References: bloomberg & grubstreet
To beat carb comas before they set in, there is now a McDonald's Monster combo that provides an energy drink with each burger.
McDonald's is currently testing the McDonald's Monster combo at 20 locations. Monster energy drinks are available as a beverage option in any meal combo, rather than the regular fountain soft drink. Since Monster is a Coca Cola product like all of McDonald's other offerings, this won't be a complicated business move for the huge fast food corporation. Plus, Monster's sweet, licorice-like taste may offer a perfect balance to McDonald's savory offerings, just like coke or root beer do.
In addition to being offered as part of the McDonald's Monster combo, there are plans to provide a deal of two for $4 Monster energy drinks at the fast food chain's franchise locations.
McDonald's is currently testing the McDonald's Monster combo at 20 locations. Monster energy drinks are available as a beverage option in any meal combo, rather than the regular fountain soft drink. Since Monster is a Coca Cola product like all of McDonald's other offerings, this won't be a complicated business move for the huge fast food corporation. Plus, Monster's sweet, licorice-like taste may offer a perfect balance to McDonald's savory offerings, just like coke or root beer do.
In addition to being offered as part of the McDonald's Monster combo, there are plans to provide a deal of two for $4 Monster energy drinks at the fast food chain's franchise locations.
Trend Themes
1. Fast Food Energy Drinks - The trend of fast food chains offering energy drinks as beverage options in meal combos.
2. Mcdonald's Monster Combo - The trend of McDonald's testing a combo meal that includes an energy drink with each burger.
3. Two for $4 Monster Energy Drinks - The trend of offering a deal on Monster energy drinks at fast food franchise locations.
Industry Implications
1. Fast Food - The fast food industry has an opportunity to capitalize on the demand for energy drinks by offering them as beverage options in meal combos.
2. Beverage - The beverage industry can explore partnerships with fast food chains to provide energy drinks as an alternative to traditional fountain soft drinks.
3. Franchising - The franchising industry can benefit from the trend of offering deals on energy drinks at fast food franchise locations.
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