This Monster Energy On-Pack Promotion is in Partnership with Microsoft
Michael Hemsworth — October 6, 2020 — Marketing
References: monsterenergy & talkingretail
A new Monster Energy on-pack promotion has been announced by the brand in partnership with Microsoft that is focused on providing avid fans of the brand's energy drinks with a way to satisfy their interest in gaming.
The promotion will be available across the brand's whole range of products in the UK and will consist of codes under the ring pulls that can be entered online. This will provide players with a way to boost their in-game experience with additional perks.
Vice President of Commercial Development at Coca-Cola European Partners GB Simon Harrison spoke on the new Monster Energy on-pack promotion saying, "Gaming is a huge and fast-growing part of the global entertainment industry – accelerated during lockdown as people spent more time in the home. At the same time, the Monster brand has grown in value by 14% over the last year and has delivered the most actual value growth to the energy segment of £34m. We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting POS to take full advantage of this exciting sales opportunity. We’re always looking to give Monster fans great experiences and believe our partnership with Halo Infinite will do just that.”
The promotion will be available across the brand's whole range of products in the UK and will consist of codes under the ring pulls that can be entered online. This will provide players with a way to boost their in-game experience with additional perks.
Vice President of Commercial Development at Coca-Cola European Partners GB Simon Harrison spoke on the new Monster Energy on-pack promotion saying, "Gaming is a huge and fast-growing part of the global entertainment industry – accelerated during lockdown as people spent more time in the home. At the same time, the Monster brand has grown in value by 14% over the last year and has delivered the most actual value growth to the energy segment of £34m. We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting POS to take full advantage of this exciting sales opportunity. We’re always looking to give Monster fans great experiences and believe our partnership with Halo Infinite will do just that.”
Trend Themes
1. On-pack Promotions - The Monster Energy on-pack promotion demonstrates the trend of using promotional codes to enhance consumer experiences.
2. Gaming Energy Drinks - The partnership between Monster Energy and Microsoft highlights the trend of energy drink brands targeting the gaming industry.
3. Rise of Gaming Industry - The growth of the gaming industry during the lockdown period has created disruptive innovation opportunities for brands like Monster Energy to engage with gamers.
Industry Implications
1. Beverage Industry - The Monster Energy on-pack promotion showcases how the beverage industry can tap into the gaming market with targeted promotions.
2. Gaming Industry - The partnership between Monster Energy and Microsoft highlights the potential for collaborations between energy drink brands and gaming companies.
3. Retail Industry - The advice to retailers to stock up on promotional packs and supporting POS reflects the potential sales opportunity created by the Monster Energy on-pack promotion.
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