The McDonald's McCafe a.M. p.M. Campaign
Meghan Young — December 13, 2011 — Marketing
References: tribalddb & ibelieveinadv
The McDonald’s McCafe a.M. p.M ad campaign shows the wonders a good cup of joe can work, especially if purchased from this particular fast food franchise. A person may wake up on the wrong side of the bed, but McDonald's will set all things right again.
Conceived and executed by DDB Tribal, an ad agency based in Vienna, Austria, the McDonald’s McCafe a.M. p.M ad campaign is inspired by before and after shots of people. It compares what they look like in the morning and after they have had an invigorating beverage from the McCafe; they are much more put together and groomed. Considering that this is often the case any day of the week, McDonald's shows that they can help.
Conceived and executed by DDB Tribal, an ad agency based in Vienna, Austria, the McDonald’s McCafe a.M. p.M ad campaign is inspired by before and after shots of people. It compares what they look like in the morning and after they have had an invigorating beverage from the McCafe; they are much more put together and groomed. Considering that this is often the case any day of the week, McDonald's shows that they can help.
Trend Themes
1. Fast Food Advertising - Innovative ad campaigns that highlight the positive effects of fast food can disrupt the traditional fast food marketing strategies.
2. Coffee Culture - Creating a culture around coffee that focuses not only on the taste but also on how it can enhance someone's day to day routine can disrupt the coffee industry in a positive way.
3. Before and After Marketing - Using before and after marketing techniques can disrupt advertising strategies in multiple industries and create visually impactful campaigns.
Industry Implications
1. Fast Food Industry - Fast food chains can utilize innovative advertising strategies to capture new customers and build their brand image in creative ways.
2. Coffee Industry - Coffee shops can focus on creating a culture around coffee consumption and highlight how it enhances people's day to day routines, not just the taste of the beverage itself.
3. Advertising Industry - Using visually impactful campaigns that highlight the transformational effects of their products can disrupt traditional advertising strategies and capture consumer attention across a variety of industries.
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