A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
Justin Lam — October 8, 2018 — Social Good
References: adweek
A recent McDonald's dyslexia ad was showcased in Sweden in an attempt to raise awareness for the world's most common learning disability. Created in a collaboration with Nord DDV, this ad was displayed across the chain's digital displays. The ad would frequently jumble the letters of standard McDonald's advertisements, as well as the restaurant's menu. The result caused confusion among customers but served as a powerful tool to show how frustrating dyslexia can be.
McDonald's dyslexia ads were also accompanied by a free book in Happy Meals. This book detailed a young boy's struggles with dyslexia and how he handles everyday life. According to Christoffer Rönnblad, marketing director of McDonald’s Sweden, this campaign used the power of McDonald's to make a difference.
Image Credit: McDonald's Sweden
McDonald's dyslexia ads were also accompanied by a free book in Happy Meals. This book detailed a young boy's struggles with dyslexia and how he handles everyday life. According to Christoffer Rönnblad, marketing director of McDonald’s Sweden, this campaign used the power of McDonald's to make a difference.
Image Credit: McDonald's Sweden
Trend Themes
1. Dyslexia Awareness in Advertising - The use of simulated dyslexia in advertising campaigns to raise awareness about the learning disability.
2. Inclusive Marketing - Incorporating diverse representation and narratives of individuals with disabilities in advertising and marketing materials.
3. Interactive Advertising Experiences - Creating interactive and engaging ad campaigns that prompt customer participation and immersion.
Industry Implications
1. Fast Food - Opportunities for fast food chains to raise awareness for social causes and make a positive impact through their marketing campaigns.
2. Publishing - Collaborations between fast food chains and publishers to promote children's books that address important social issues such as dyslexia.
3. Digital Signage - The use of digital displays to create dynamic and interactive advertising experiences that capture customer attention and drive brand messaging.
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