McDonald’s Launched the "Pre-Nug Agreement" for Friends & Partners
Laura McQuarrie — April 9, 2024 — Marketing
References: instagram & famouscampaigns
Sharing food is a gesture of love and McDonald's wants people to keep nurturing meaningful connections and nourishing one another with the "Pre-Nug Agreement." The chicken sharing contract invites best friends or partners to make a pact to one another and commit to their shared love of nuggets. McNuggets lovers who sign the Pre-Nug Agreement via a custom filter on Instagram gain access to prizes.
This contract devised by McDonald’s and Leo Burnett inspired a reality TV-style film directed by Tom Speers, and a stunt involving "leaked images" from influencer Millie Court leading her followers to believe she possessed a pre-nuptial agreement and the intent to marry fellow ex-Love Islander and boyfriend Liam Reardon. In reality, Court signed a Pre-Nug Agreement with her best friend Chloe Burrows.
This contract devised by McDonald’s and Leo Burnett inspired a reality TV-style film directed by Tom Speers, and a stunt involving "leaked images" from influencer Millie Court leading her followers to believe she possessed a pre-nuptial agreement and the intent to marry fellow ex-Love Islander and boyfriend Liam Reardon. In reality, Court signed a Pre-Nug Agreement with her best friend Chloe Burrows.
Trend Themes
1. Chicken Sharing Contracts - Unlocking new levels of brand engagement through creative food-sharing experiences.
2. Custom Filters on Instagram - Enhancing user interaction and incentivizing participation with interactive digital tools.
3. Reality Tv-style Marketing - Leveraging dramatic storytelling and celebrity personas for viral brand promotion.
Industry Implications
1. Fast Food - Exploring unconventional marketing strategies to boost customer loyalty and brand awareness.
2. Social Media Marketing - Transforming social platforms into engaging spaces for unique brand collaborations and activations.
3. Entertainment and Media - Blurring the lines between advertising and entertainment to create memorable and shareable content.
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