The McCann Worldgroup Fowin Ad is Deliciously Racy
Meghan Young — April 5, 2010 — Naughty
Everyone knows that some foods carry a sexual stigma (thanks to sex ed classes) so the McCann Worldgroup Fowin campaign takes advantage of these phallic foods.
The McCann Worldgroup Fowin ads feature the slogan, "Get her back," for this particular campaign. The Thailand advertising agency sure did a good job getting attention.
The McCann Worldgroup Fowin ads feature the slogan, "Get her back," for this particular campaign. The Thailand advertising agency sure did a good job getting attention.
Trend Themes
1. Food-inspired Condom Campaigns - There is an opportunity for advertising agencies to create campaigns that mix phallic foods and safe sex in a fun and creative way.
2. Sexual Stigma Marketing - By tapping into the sexual stigma for certain foods, marketers can create campaigns that are both memorable and effective.
3. Humorous Safe Sex Ads - There is a growing trend in using humor to promote safe sex, and advertising agencies can use this approach to create campaigns that are relatable and engaging.
Industry Implications
1. Advertising - Advertising agencies can create disruptive campaigns by incorporating humor and sexual stigma in a tasteful way to promote safe sex.
2. Food - Food companies can partner with condom manufacturers or sexual health organizations to create campaigns that use phallic foods in a humorous and safe-sex positive way.
3. Healthcare - Sexual health organizations can use unconventional and creative messaging in their campaigns to increase engagement and promote safe sex practices.
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