Maybelline Curl Bounce Mascara Was Inspired by Gen Z's Needs
Laura McQuarrie — December 13, 2021 — Fashion
References: maybelline & prnewswire
The Maybelline Curl Bounce Mascara has a formula that combines longwearing, hairstyling-inspired polymers for creat hold and curling action. The curl-focused formula is paired with an innovative Bounce N'Curl Brush that has double the number of individual fibers than traditional mascara for the purposes of scooping, separating and physically curling every lash upwards.
Jessie Feinstein, Senior Vice President of US Marketing, Maybelline New York, says, "Curl Bounce Mascara was inspired by Gen-Z whose main eyelash concerns include lack of curl and sparse lashes. Gen-Z will soon be the largest, most diverse generation yet, so it was important to us to address this heightened need for a curl-focused mascara and was a natural next step to further enhance our strongest category."
Jessie Feinstein, Senior Vice President of US Marketing, Maybelline New York, says, "Curl Bounce Mascara was inspired by Gen-Z whose main eyelash concerns include lack of curl and sparse lashes. Gen-Z will soon be the largest, most diverse generation yet, so it was important to us to address this heightened need for a curl-focused mascara and was a natural next step to further enhance our strongest category."
Trend Themes
1. Curl-focused Beauty Products - The trend of curl-focused beauty products demands for the innovation of extensions like eyebrow and hair extensions to develop alternative methods to curl synthetic hair products.
2. Gen Z-influenced Mascara - Creating mascara that's specifically focused on Gen Z's makeup trends will open a new market of consumers to makeup companies looking to diversify and expand.
3. Innovative Mascara Brushes - Innovative mascara brushes such as the Bounce N'Curl Brush that Maybelline Curl Bounce Mascara presents can be the next big thing in the cosmetics industry that can capture the wider consumer public.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has plenty of room to grow given the breadth of its countless niches, including eyelash extensions and innovative mascara brushes.
2. Eyelash Extension Industry - Curl-focused products will continue to drive a great deal of eyelash extension purchases. The use of curl-focused mascara for eyelash extensions can also open up new opportunities and increase sales.
3. Fashion Industry - Using diverse models to showcase curl-focused beauty products, as well as other innovative kinds of mascaras and brushes, can increase awareness and interest in such products among the fashion industry's customers.
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