CoverGirl Lash Blast Cleantopia Has 100% Cellulose Plant Fibers
Michael Hemsworth — May 18, 2023 — Fashion
References: covergirl & drugstorenews
Consumer demand for clean cosmetics continues to increase, which is seeing major brands take notice and deliver new solutions like the CoverGirl Lash Blast Cleantopia mascara.
The mascara is characterized by its plant-based formula that is vegan-friendly and clean, and features 100% cellulose plant fibers to enhance the look and feel of lashes in one single step. The product is formulated with aloe leaf extract along with sustainably sourced rainforest maracuja oil and ceramide that combine to offer more lash volume than ever. The mascara is rated to not clump and will nourish eyelashes for up to 24-hours after application.
Senior Vice President of CoverGirl Global Marketing at Coty Mary Santangelo spoke on the CoverGirl Lash Blast Cleantopia mascara saying, "We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for."
The mascara is characterized by its plant-based formula that is vegan-friendly and clean, and features 100% cellulose plant fibers to enhance the look and feel of lashes in one single step. The product is formulated with aloe leaf extract along with sustainably sourced rainforest maracuja oil and ceramide that combine to offer more lash volume than ever. The mascara is rated to not clump and will nourish eyelashes for up to 24-hours after application.
Senior Vice President of CoverGirl Global Marketing at Coty Mary Santangelo spoke on the CoverGirl Lash Blast Cleantopia mascara saying, "We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for."
Trend Themes
1. Clean Cosmetics - Brands can offer plant-based and vegan-friendly cosmetic solutions to cater to increasing consumer demand for clean cosmetics, such as the CoverGirl Lash Blast Cleantopia.
2. Plant-based Beauty - More brands can incorporate plant-based and sustainably sourced ingredients like aloe leaf extract and rainforest maracuja oil to enhance the look and feel of their products, such as the CoverGirl Lash Blast Cleantopia.
3. Eco-friendly Packaging - Brands can opt for sustainable and eco-friendly packaging solutions to align with the environmentally conscious values of consumers interested in clean cosmetics, such as the CoverGirl Lash Blast Cleantopia which is packaged in 100% recyclable cartons.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry can create plant-based and vegan-friendly cosmetic solutions with eco-friendly packaging to cater to the growing demand for clean cosmetics.
2. Sustainability and Environment - The sustainability and environment industry can develop more sustainable and eco-friendly packaging materials for consumer products in various industries, such as the 100% recyclable cartons used for the CoverGirl Lash Blast Cleantopia mascara.
3. E-commerce - The e-commerce industry can showcase and promote plant-based and vegan-friendly cosmetic solutions with eco-friendly packaging to reach wider audiences interested in clean cosmetics, such as the CoverGirl Lash Blast Cleantopia available on various e-commerce platforms.
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