Matteo Pozzi Answers Children's Questions Via Wonderful Artwork
Kyle Towers — March 8, 2013 — Marketing
References: behance.net & 123inspiration
This series of brilliant ads by Matteo Pozzi answers questions to curious children through imaginative and surreal imagery. The concepts behind the answers are incredibly well executed, and are so ingenious that they almost seems plausible -- especially to kids.
An example of one of the ads includes the question, "How do fish breathe?" Milano Pozzi answers this question by depicting a small body of water with straws that resemble water flora. It suggests that the fish breaths out of the straws.
The project was done for Cam, which is a baby product company in Italy, so it could not be more fitting. The campaign effectively reaches its target market through the curiosity of children and thus capturing parent's hearts.
An example of one of the ads includes the question, "How do fish breathe?" Milano Pozzi answers this question by depicting a small body of water with straws that resemble water flora. It suggests that the fish breaths out of the straws.
The project was done for Cam, which is a baby product company in Italy, so it could not be more fitting. The campaign effectively reaches its target market through the curiosity of children and thus capturing parent's hearts.
Trend Themes
1. Imaginative Advertising - There is a growing trend in advertising that uses imaginative and surreal imagery to capture the attention of viewers, particularly children.
2. Answering Curiosity - Answering questions from curious children through creative artwork is becoming a popular trend in advertising, sparking wonder and engagement.
3. Targeting Children's Curiosity - Brands are increasingly focusing on tapping into children's natural curiosity to effectively reach their target market and capture the attention of parents.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage imaginative child curiosity ads to create captivating campaigns and increase brand awareness.
2. Children's Products - Child-oriented companies, such as baby product companies like Cam, can take advantage of answering children's questions through artwork to promote their products and build brand loyalty.
3. Art and Design - The art and design industry has the opportunity to collaborate with brands to create visually stunning and imaginative ads that engage both children and parents.
3.9
Score
Popularity
Activity
Freshness
