Refresh Gum Builds on a Base of Chicle with Premium Ingredients
Laura McQuarrie — January 29, 2024 — Lifestyle
References: refreshgum & nosh
Refresh Gum is a plant-based chewing gum company that offers an alternative to conventional gum made with artificial ingredients. Its sugar-free, plant-based recipe makes the most of chicle—a natural tree sap—as its base and Refresh Gum layers on real, organic ingredients like Japanese matcha and berries to create flavorful, eco-friendly gum that's free from artificial additives, preservatives and palm oil.
What's more, the brand's gum gets its color from natural sources, with varieties like Raspberry, Cinnamon and Garden Mint getting their unique hue from spirulina extract, plus natural fruit and vegetable juices.
These plastic-free, sugar-free, plant-based chewing gums speak to sustainably minded consumers who don't want to chew on synthetic gum bases and ingredients that come from sources like petroleum or crude oil.
What's more, the brand's gum gets its color from natural sources, with varieties like Raspberry, Cinnamon and Garden Mint getting their unique hue from spirulina extract, plus natural fruit and vegetable juices.
These plastic-free, sugar-free, plant-based chewing gums speak to sustainably minded consumers who don't want to chew on synthetic gum bases and ingredients that come from sources like petroleum or crude oil.
Trend Themes
1. Plant-based Chewing Gum - An increasing demand for plant-based alternatives in the gum industry presents an opportunity for companies to offer eco-friendly chewing gum made with real, organic ingredients.
2. Natural and Organic Ingredients - Demand for gum made with natural and organic ingredients is rising, creating an opportunity for companies to develop flavorful, sugar-free gums infused with premium ingredients like Japanese matcha and berries.
3. Plastic-free Chewing Gum - The growing interest in reducing plastic waste provides an opportunity for companies to create eco-friendly, plastic-free chewing gums that appeal to sustainably-minded consumers.
Industry Implications
1. Chewing Gum - The chewing gum industry has the potential to disrupt the market by adopting plant-based ingredients and offering sustainable alternatives to synthetic gums.
2. Organic Food and Beverage - The organic food and beverage industry can capitalize on the demand for natural and organic gums by developing products with premium ingredients and appealing to health-conscious consumers.
3. Sustainable Packaging - The sustainable packaging industry can benefit from the demand for plastic-free gum by creating innovative, biodegradable packaging solutions that align with the eco-friendly values of consumers.
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