Masi Agricola Unveils New Organic 'Fresco Di Masi' Range
Niko Pajkovic — September 2, 2021 — Lifestyle
References: masi.it & thedrinksbusiness
Renown Valpolicella producer Masi Agricola has announced the launch of 'Fresco di Masi,' a new range of "uncomplicated," fresh wines that aim to capitalize on the growing demand for sustainable and organic wine products.
The new line comprises a unique red blend called 'Fresco di Masi Rosso Verona' and a sophisticated white, 'Fresco di Masi Bianco Verona,' both of which blend local and international varieties. The red consists of 70% Corvina from Zuane and 30% Merlot, giving it a unique cherry finish. Meanwhile, the white comprises 60% Garganega, 25% Chardonnay, and 15% Pinot Grigio.
Raffaele Boscaini, head of Masi Agricola, believes that the 'Fresco di Masi' range showcases the power of simplicity and purity when making high-quality wines. Masi Agricola is “more interested in what was in their mouth than what was behind the label – the territory, the history, or the technique,” he explained.
Image Credit: Masi Agricola
The new line comprises a unique red blend called 'Fresco di Masi Rosso Verona' and a sophisticated white, 'Fresco di Masi Bianco Verona,' both of which blend local and international varieties. The red consists of 70% Corvina from Zuane and 30% Merlot, giving it a unique cherry finish. Meanwhile, the white comprises 60% Garganega, 25% Chardonnay, and 15% Pinot Grigio.
Raffaele Boscaini, head of Masi Agricola, believes that the 'Fresco di Masi' range showcases the power of simplicity and purity when making high-quality wines. Masi Agricola is “more interested in what was in their mouth than what was behind the label – the territory, the history, or the technique,” he explained.
Image Credit: Masi Agricola
Trend Themes
1. Organic Wine Products - The growing demand for sustainable and organic wine products presents opportunities for disruption with innovative and eco-friendly production methods.
2. Uncomplicated Wines - Capitalizing on the trend toward simplicity in winemaking, businesses can innovate with straightforward and approachable wine products.
3. Local and International Varieties - Blending local and international grape varieties creates unique and exotic flavor profiles, opening the door for innovation in experimentation.
Industry Implications
1. Wine Production - Innovative techniques and sustainable methods in wine production can set businesses apart as consumers seek eco-friendly and high-quality wine products.
2. Hospitality - Uncomplicated wines with unique flavor profiles can offer a niche product to hospitality businesses that cater to experiential guests.
3. Retail - Sustainability and organic production practices in the wine industry can appeal to consumers who prioritize conscious consumption, creating opportunities for wine retailers.
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