Fiol's New Rosé Prosecco is Made from Glera and Pinot Noir Grapes
Niko Pajkovic — September 28, 2021 — Lifestyle
References: fiol.it & thedrinksbusiness
Italian luxury prosecco brand Fiol Prosecco has debuted a new 'Fiol Rosé' blend created by winemaker Marzio Pol. According to the company, the new expression intends to fill the space between its luxury bubbly offerings and more affordable supermarket prosecco varieties.
Made with 85% glera and 15% pinot noir grapes, the new 'Fiol Rosé' blend presents a beautiful pale coral color. As for taste, the sparkling wine is said to produce notes and wild strawberry and raspberry, on the nose, with a palate that conjures citrus lemon and white flowers.
"We aspired to produce an outstanding rosé unlike any other on the market, that would also be positioned as the go-to for everyday celebrations," said the co-founder of Fiol, Gian Lucas Passi. It appears that Passi and his team certainly struck the right balance, considering the new expression recently won a gold award at the 2021 'DB Prosecco Masters.'
Image Credit: Fiol
Made with 85% glera and 15% pinot noir grapes, the new 'Fiol Rosé' blend presents a beautiful pale coral color. As for taste, the sparkling wine is said to produce notes and wild strawberry and raspberry, on the nose, with a palate that conjures citrus lemon and white flowers.
"We aspired to produce an outstanding rosé unlike any other on the market, that would also be positioned as the go-to for everyday celebrations," said the co-founder of Fiol, Gian Lucas Passi. It appears that Passi and his team certainly struck the right balance, considering the new expression recently won a gold award at the 2021 'DB Prosecco Masters.'
Image Credit: Fiol
Trend Themes
1. Everyday Luxury - Luxury brands can bridge the gap between their high-end offerings and mass-market products with more affordable, yet still sophisticated options, like Fiol's new 'Fiol Rosé' blend.
2. Innovative Flavors - By experimenting with different grape combinations and flavor profiles, winemakers can disrupt the traditional prosecco market and create new taste experiences for consumers.
3. Award-winning Products - Creating products that win awards in well-known competitions, like Fiol's gold award at the 2021 'DB Prosecco Masters,' can be a powerful tool for building brand recognition and driving sales growth.
Industry Implications
1. Wine and Spirits - Wine and spirits companies can innovate by creating more accessible luxury options and experimenting with unconventional flavor profiles.
2. Hospitality - Hotels, restaurants, and event venues can differentiate themselves and enhance their guest experience by offering unique and high-quality sparkling wine options, like Fiol's new 'Fiol Rosé' blend.
3. Food and Beverage Retail - Supermarkets, liquor stores, and other food and beverage retailers can attract customers and increase sales by stocking high-quality and award-winning products, like Fiol's gold award-winning 'Fiol Rosé' blend.
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