NASA promotes mars exploration through vintage recruitment posters
Riley von Niessen — June 16, 2016 — Marketing
References: mars.nasa.gov & gizmodo
NASA commissioned a series of posters for an exhibit at the Kennedy Space Center regarding the topic of Mars exploration.
The images take on an appearance that's inspired by vintage American army recruitment posters, with a NASA astronaut pointing with the words "WE NEED YOU" emblazoned beneath being one example. The purpose of the Mars exploration posters is to show what positions would need to be filled in order for human life to be successful on the planet in future times. Jobs the that retro posters promote are: surveyors to explore the moons of Mars, engineering technicians, spaceship builders, innovative farmers, explorers, teachers and night shift workers.
The posters work to generate excitement amongst the public regarding NASA's work and offer insight on the possibilities that life there would allow for.
The images take on an appearance that's inspired by vintage American army recruitment posters, with a NASA astronaut pointing with the words "WE NEED YOU" emblazoned beneath being one example. The purpose of the Mars exploration posters is to show what positions would need to be filled in order for human life to be successful on the planet in future times. Jobs the that retro posters promote are: surveyors to explore the moons of Mars, engineering technicians, spaceship builders, innovative farmers, explorers, teachers and night shift workers.
The posters work to generate excitement amongst the public regarding NASA's work and offer insight on the possibilities that life there would allow for.
Trend Themes
1. Vintage Recruitment Posters - Disruptive Innovation Opportunity: Create a new wave of nostalgia-themed advertising campaigns for companies to attract talent and generate excitement.
2. Mars Exploration Jobs - Disruptive Innovation Opportunity: Develop new training programs or educational resources to prepare individuals for future jobs and careers related to Mars exploration.
3. Public Engagement with Space Exploration - Disruptive Innovation Opportunity: Create interactive experiences or virtual reality platforms that allow the public to engage with and explore space exploration missions.
Industry Implications
1. Advertising and Marketing - Disruptive Innovation Opportunity: Explore new creative approaches, such as vintage-inspired campaigns, to captivate audiences and promote products or services.
2. Education and Training - Disruptive Innovation Opportunity: Develop innovative learning methods and curriculum focused on Mars exploration and related fields to prepare future space explorers.
3. Entertainment and Technology - Disruptive Innovation Opportunity: Leverage technology, such as virtual reality platforms, to create immersive and engaging experiences that educate and entertain the public about space exploration.
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