The Marni Flower Cafe Features a Menu of Decadent Italian Treats
Jana Pijak — March 7, 2016 — Lifestyle
References: vogue.globo & buro247.ru
The Marni Flower Cafe is a whimsical eatery that was opened inside of its Umeda Hanky boutique in Osaka. Located on the third floor of the Japanese shop, the cafe boasts whimsical -- and of course, flower-adorned -- design details that stay true to Marni signature brand aesthetic along with a decadent menu of authentic Italian eats.
In addition to its elegant decor and tasty menu of homemade foccacia, espresso and a handful of dessert options, the Marni Flower Cafe is also home to collectible decor merchandise like lunch boxes, picnic sets and branded flasks. Featuring everything that a serious fashion lover would desire in their kitchen, the fashionable eatery is both inviting and experiential while marketing Marni's collections in a memorable way.
In addition to its elegant decor and tasty menu of homemade foccacia, espresso and a handful of dessert options, the Marni Flower Cafe is also home to collectible decor merchandise like lunch boxes, picnic sets and branded flasks. Featuring everything that a serious fashion lover would desire in their kitchen, the fashionable eatery is both inviting and experiential while marketing Marni's collections in a memorable way.
Trend Themes
1. Fashion-label Cafes - Opportunity to create unique dining experiences that align with fashion brands' aesthetics and attract fashion-conscious customers.
2. Experiential Dining - Opportunity to incorporate immersive and visually appealing designs into the dining experience to enhance brand recognition and customer engagement.
3. Branded Merchandise - Opportunity to expand brand offerings beyond the traditional retail space by incorporating collectible decor merchandise that aligns with the brand's aesthetic.
Industry Implications
1. Fashion Retail - Fashion brands can open cafes as an extension of their brand experience to create a direct connection with customers and build brand loyalty.
2. Hospitality - Restaurants and cafes can incorporate unique design elements and experiential features to create memorable dining experiences and attract fashion-conscious customers.
3. Merchandise Retail - Retailers can explore the potential of offering branded merchandise, like collectible decor items, to capture the attention and loyalty of fashion lovers.
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