New Café Ginori Project Set to Debut at St. Regis Florence
Georgia Wray Norsten — November 26, 2024 — Art & Design
References: wwd
The new Café Ginori project brings the timeless elegance of Ginori 1735 to the world of hospitality, and will be launching its first concept at Florence’s iconic St. Regis hotel. Combining nearly three centuries of porcelain craftsmanship with a modern culinary twist, the café offers a dining experience steeped in Italian heritage.
Guests will dine surrounded by Ginori’s Domus home decor and Oriente Italiano wallpaper, enjoying a curated menu of Italian classics presented with the brand’s signature 'Art of Plating.' From breakfast to aperitivo, each dish will be served on Ginori’s exquisite tableware collections, including 'Il Viaggio di Nettuno' and 'Labirinto,' elevating every bite into an artful moment.
The café is not just about dining -- it’s also a shopping destination where patrons can purchase Ginori’s celebrated collections. Following this Florence debut, Café Ginori will expand globally, with Abu Dhabi’s St. Regis Saadiyat Island Resort opening in 2025 and more locations planned worldwide.
Image Credit: Ginori
Guests will dine surrounded by Ginori’s Domus home decor and Oriente Italiano wallpaper, enjoying a curated menu of Italian classics presented with the brand’s signature 'Art of Plating.' From breakfast to aperitivo, each dish will be served on Ginori’s exquisite tableware collections, including 'Il Viaggio di Nettuno' and 'Labirinto,' elevating every bite into an artful moment.
The café is not just about dining -- it’s also a shopping destination where patrons can purchase Ginori’s celebrated collections. Following this Florence debut, Café Ginori will expand globally, with Abu Dhabi’s St. Regis Saadiyat Island Resort opening in 2025 and more locations planned worldwide.
Image Credit: Ginori
Trend Themes
1. Luxury Dining Experiences - The integration of world-renowned craftsmanship with haute cuisine sets new standards in extravagant dining.
2. Home Decor-infused Hospitality - Marrying luxury home decor with the culinary industry transforms ordinary meals into immersive aesthetic experiences.
3. Experiential Retail Concepts - Adding retail opportunities within dining spaces creates a seamless blend of shopping and gastronomy.
Industry Implications
1. Hospitality - High-end dining establishments that incorporate elements of luxury home decor redefine the traditional restaurant ambiance.
2. Luxury Goods - Brands specializing in fine homeware and tableware are finding new avenues for product exposure by entering the hospitality sector.
3. Retail - Innovative retail formats that combine dining experiences with direct purchasing options offer a unique value proposition for consumers.
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