Marmite Presents the Limited Goodbye Yellow Brick Road Jar
References: eltonjohnaidsfoundation.org & designtaxi
The British spread brand Marmite works together with the Elton John AIDS Foundation to create a special limited Goodbye Yellow Brick Road jar. The design celebrates the 50th anniversary of the artist's iconic album with packaging that celebrates the original 1973 cover. The collectible jar is nostalgic and the artist is seen donned on the jar wearing his pink bomber jacket with his name on the back.
CEO of the Elton John AIDS Foundation, Anne Aslett explains that “Globally, three new people are diagnosed with HIV every minute and over nine million people are not currently accessing the treatment that could save their lives. With Marmite’s generous support, we can continue our work to provide those most at risk of HIV/AIDS with the treatment, care, and support they desperately need.”
Image Credit: Elton John AIDS Foundation
CEO of the Elton John AIDS Foundation, Anne Aslett explains that “Globally, three new people are diagnosed with HIV every minute and over nine million people are not currently accessing the treatment that could save their lives. With Marmite’s generous support, we can continue our work to provide those most at risk of HIV/AIDS with the treatment, care, and support they desperately need.”
Image Credit: Elton John AIDS Foundation
Trend Themes
1. Limited Edition Packaging - The collaboration between Marmite and the Elton John AIDS Foundation highlights the trend of limited edition packaging to commemorate special occasions or partnerships.
2. Nostalgic Collectibles - The Goodbye Yellow Brick Road jar by Marmite taps into the trend of creating nostalgic collectibles that resonate with fans and collectors.
3. Celebrity Collaborations - Marmite's collaboration with Elton John showcases the trend of brands partnering with influential celebrities to create unique products.
Industry Implications
1. Food and Beverage - The limited edition Marmite jar demonstrates how the food and beverage industry is leveraging unique packaging to create special edition products that generate buzz and attract consumers.
2. Charity and Non-profit - The partnership between Marmite and the Elton John AIDS Foundation highlights the potential for charity and non-profit organizations to collaborate with brands to raise awareness and funds for important causes.
3. Entertainment and Music - The Goodbye Yellow Brick Road jar by Marmite showcases the opportunity for the entertainment and music industry to create branded merchandise in collaboration with iconic artists, tapping into the fan base and generating additional revenue streams.
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