One Milllion Blog — September 12, 2006 — Pop Culture
References: Marktd
Marktd is a reference system that highlights marketing articles considered valuable by the marketing community. Marketers submit articles they either write or just find on the web and other marketers vote on the value of those articles. The most popular articles reach the front page.
Implications - Because sites like this rely upon crowdsourced ratings to determine which articles are deemed important, they afford users the opportunity to streamline their viewing time. A company hoping to stay on the cutting edge of the marketing industry can avoid wasting hours sifting through useless or incomplete data thanks to this kind of system, and ultimately ensure that only pertinent and valuable information is gleaned for their respective business.
Implications - Because sites like this rely upon crowdsourced ratings to determine which articles are deemed important, they afford users the opportunity to streamline their viewing time. A company hoping to stay on the cutting edge of the marketing industry can avoid wasting hours sifting through useless or incomplete data thanks to this kind of system, and ultimately ensure that only pertinent and valuable information is gleaned for their respective business.
Trend Themes
1. Crowdsourced Content Curation - Companies can leverage crowdsourced ratings to curate valuable content, saving time and ensuring access to pertinent and valuable information.
2. Streamlined Information Consumption - Platforms like Marktd enable users to streamline their viewing time by accessing only the most popular and valuable marketing articles.
3. Community-driven Marketing Insights - Marktd's voting system allows marketers to leverage the wisdom of the community in identifying important marketing articles and staying on the cutting edge of the industry.
Industry Implications
1. Content Curating Platforms - Platforms like Marktd cater to the needs of businesses by curating valuable marketing articles through a crowdsourced voting system.
2. Marketing Technology - The rise of platforms like Marktd highlights the demand for innovative marketing technologies focused on information consumption and filtering to enhance business efficiency.
3. Marketing Insights Services - With its community-driven voting system, Marktd disrupts the traditional marketing insights landscape by providing a more dynamic and up-to-date source of valuable articles.
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