TapResearch Launches Market Intelligence Solutions™ for Brands
Niko Pajkovic — February 8, 2022 — Business
References: tapresearch & businesswire
Market intelligence provider TapResearch has announced the launch of its new Market Intelligence Solutions™ platform, which includes its Brand Insights and Market Insights tools. The new platform was designed to enable researchers and marketers to survey their target audiences and receive real-time feedback regarding their consumers' behaviors towards their brand.
“We are thrilled to introduce our new real-time insights solutions that make it ten times easier for brands to inform their decisions with insights directly from their target market," said TapResearch’s CEO Aaron Platshon.
According to a recent press release, the platform has already been adopted by several prominent brands. For example, King’s Hawaiian uses TapResearch's Market Intelligence Solutions to receive a full-funnel report on data sources including sales data, marketing spend, and brand health tracking.
Image Credit: TapResearch
“We are thrilled to introduce our new real-time insights solutions that make it ten times easier for brands to inform their decisions with insights directly from their target market," said TapResearch’s CEO Aaron Platshon.
According to a recent press release, the platform has already been adopted by several prominent brands. For example, King’s Hawaiian uses TapResearch's Market Intelligence Solutions to receive a full-funnel report on data sources including sales data, marketing spend, and brand health tracking.
Image Credit: TapResearch
Trend Themes
1. Real-time Market Research - Real-time market research platforms are disrupting traditional research methods and providing brands with instant feedback from their target audience.
2. Market Intelligence Solutions - The development of market intelligence solutions is enabling brands to make informed decisions by providing them with insights directly from their target market.
3. Brand and Market Insights - The integration of brand and market insights tools is giving researchers and marketers a holistic view of their target audience and allowing them to adapt their strategies accordingly.
Industry Implications
1. Market Research - Real-time market research platforms are disrupting the traditional market research industry and providing brands with innovative solutions for gathering consumer insights.
2. Marketing and Advertising - The development of market intelligence solutions is giving marketers and advertisers the ability to better understand their target audience and create more effective campaigns.
3. Consumer Goods - By providing real-time insights on consumer behaviors towards their brands, market intelligence solutions are helping consumer goods companies make more informed decisions about their products and marketing strategies.
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