'Market Fresh' Labels are Hand-Drawn to Look like Art on a Chalkboard
References: thedieline
Market Fresh products are dressed with labels that strikingly resemble old-school chalkboards. They feature beautifully hand-drawn illustrations of animals and spices. The accompanying typography is very reflective of white chalk cursive writing across a blackboard. The name is written in white writing of the flavor and description of the spice is written in a color reflective of the product.
The authentic and rustic vibes being provided by these labels make the consumer feel homey and cozy. It also gives a sense of earthy, home-grown, natural products that use only fresh and local ingredients.
The designer Quatre Mains found the perfect balance between chef-inspired products and grandmas kitchen counter products in Fresh Markets spice labels. The dark tones are still welcoming to consumers and provide a sense of play with the vibrant illustrations popping out on the supermarket shelves.
The authentic and rustic vibes being provided by these labels make the consumer feel homey and cozy. It also gives a sense of earthy, home-grown, natural products that use only fresh and local ingredients.
The designer Quatre Mains found the perfect balance between chef-inspired products and grandmas kitchen counter products in Fresh Markets spice labels. The dark tones are still welcoming to consumers and provide a sense of play with the vibrant illustrations popping out on the supermarket shelves.
Trend Themes
1. Hand-drawn Labels - Opportunity for brands to create unique and artistic packaging through hand-drawn labels.
2. Rustic Packaging - Potential for brands to leverage rustic packaging to evoke feelings of authenticity and nostalgia.
3. Local and Natural Products - Demand for products that emphasize the use of fresh and local ingredients, creating opportunities for brands to highlight these qualities.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can utilize hand-drawn labels and rustic packaging to differentiate their products and attract consumers.
2. Art and Design - Opportunity for artists and designers to collaborate with brands in creating unique and visually appealing packaging through hand-drawn labels.
3. Retail - Retailers can stock and promote products that align with the demand for local and natural ingredients, catering to consumers' preferences.
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