Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
References: curaleaf & mary-magazine
The Select cannabis lifestyle brand by Curaleaf Holdings, Inc. will boast a new modern cannabis branding aesthetic across 15 U.S. states. In tandem with this aesthetic shift, the company is also introducing a new proprietary vape technology called 'Select Briq' and expanding its edibles line with the inclusion of Live Rosin X Bites and High Dose X Bites.
The modern cannabis branding initiative coincides with Curaleaf's commitment to enhancing the experiences of cannabis consumers in both medical and recreational markets. The revitalized Select brand is envisioned to contribute to the normalization and destigmatization of cannabis while delivering high-quality products tailored to individual choices. Kate Lynch, EVP of Marketing at Curaleaf, shared that "at the core of the Select rebrand are significant data-driven consumer insights and a desire to optimize and differentiate [the company's] best-in-class CPG portfolio."
Image Credit: Curaleaf Holdings, Inc.
The modern cannabis branding initiative coincides with Curaleaf's commitment to enhancing the experiences of cannabis consumers in both medical and recreational markets. The revitalized Select brand is envisioned to contribute to the normalization and destigmatization of cannabis while delivering high-quality products tailored to individual choices. Kate Lynch, EVP of Marketing at Curaleaf, shared that "at the core of the Select rebrand are significant data-driven consumer insights and a desire to optimize and differentiate [the company's] best-in-class CPG portfolio."
Image Credit: Curaleaf Holdings, Inc.
Trend Themes
1. Modern Cannabis Branding Aesthetic - The modern cannabis branding initiative by Curaleaf introduces a new aesthetic shift to enhance consumer experiences and destigmatize cannabis.
2. Proprietary Vape Technology - Curaleaf's introduction of 'Select Briq' vape technology in the rebranded Select brand offers innovative options for cannabis consumers.
3. Expanded Edibles Line - Curaleaf's inclusion of Live Rosin X Bites and High Dose X Bites in their edibles line provides a wider range of high-quality products for cannabis consumers.
Industry Implications
1. Cannabis Products - The modern cannabis branding initiative and innovative vape technology present disruptive opportunities for the cannabis products industry.
2. Consumer Packaged Goods - Curaleaf's commitment to optimizing and differentiating their best-in-class CPG portfolio through the Select rebrand opens up potential disruptive opportunities for the consumer packaged goods industry.
3. Health and Wellness - The expansion of Curaleaf's edibles line with high-quality products tailored to individual choices brings disruptive potential to the health and wellness industry.
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