Marfrig Global Foods is Introducing Revolution Burgers
Michael Hemsworth — December 13, 2019 — Lifestyle
References: marfrig.br & foodbev
The Revolution brand plant-based burgers are being launched by Marfrig Global Foods as a new product that boasts a premium profile and a proprietary recipe. Positioned for foodservice chains and retailers, the burgers address the increasing demand for meat alternatives and will offer a satisfying option for consumers to choose. The burger will be available at Outback Steakhouse restaurants starting by the end of February 2020 with Chinese market exports expected to also begin in 2020.
The Revolution brand plant-based burgers were explained by CEO of Marfrig Global Foods Eduardo Miron who said, "We are constantly making progress in expanding our portfolio. And the launch of a proprietary brand that reflects the products’ quality and the company’s relationship with the client chain was a fundamental step in this process.”
The Revolution brand plant-based burgers were explained by CEO of Marfrig Global Foods Eduardo Miron who said, "We are constantly making progress in expanding our portfolio. And the launch of a proprietary brand that reflects the products’ quality and the company’s relationship with the client chain was a fundamental step in this process.”
Trend Themes
1. Plant-based Meat Alternatives - As more consumers turn to plant-based diets, there is a growing opportunity for innovation in the development of meat alternatives.
2. Premium Plant-based Food Products - The introduction of premium plant-based food options for both foodservice chains and retailers presents an opportunity for businesses to provide a high-quality, meat-free experience to consumers.
3. Proprietary Recipes for Plant-based Burgers - The creation of unique and proprietary recipes for plant-based burgers allows companies to differentiate themselves in a crowded market and appeal to consumers seeking new and innovative options.
Industry Implications
1. Food and Beverage - As plant-based diets become increasingly mainstream, the food and beverage industry must innovate to meet the demand for meat alternatives and provide a diverse range of high-quality plant-based options.
2. Restaurant and Fast Food - The introduction of plant-based menu options for popular restaurant and fast food chains presents an opportunity for businesses to attract new consumers and differentiate themselves in a competitive market.
3. Exporting and International Markets - The expansion of plant-based food products into international markets presents an opportunity for companies to capitalize on the growing global demand for meat alternatives and introduce new products to new consumers.
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