Future Farm is Democratizing the Plant-Based Meat Category
Laura McQuarrie — July 7, 2021 — Lifestyle
References: futurefarm.io & prnewswire
Plant-based meat company Future Farm is making its way to the United States and it's on a mission to disrupt the plant-based category by delivering premium products at a cost-competitive price. The brand's hero products are plant-based patties made with non-GMO soy, peas, chickpeas and other clean-label, whole-food ingredients. The suggested retail price for these patties is $5.29 to "democratize the plant-based meat options for consumers."
The brand is also helping to reduce animal protein consumption by offering other products like Future Sausage, Future Beef and Future Meatballs alongside the Future Burger. Already, Future Farm has gained 25% of total burger market share in Brazil's largest retailer and it holds 31% total market share of the plant-based meat category in the UAE.
The brand is also helping to reduce animal protein consumption by offering other products like Future Sausage, Future Beef and Future Meatballs alongside the Future Burger. Already, Future Farm has gained 25% of total burger market share in Brazil's largest retailer and it holds 31% total market share of the plant-based meat category in the UAE.
Trend Themes
1. Cost-competitive Plant-based Meat - Future Farm is democratizing the plant-based meat category by offering premium products at cost-competitive prices.
2. Expansion of Plant-based Meat - Future Farm's entrance to the US market shows that the demand for plant-based meat is expanding globally.
3. Clean-label Plant-based Meat - Future Farm's use of non-GMO soy, peas, chickpeas, and other clean-label, whole-food ingredients showcases the trend towards healthier and more transparent ingredients in the plant-based meat industry.
Industry Implications
1. Plant-based Meat - Future Farm's success in Brazil and the UAE and entrance to the US market reveals the increasing demand for plant-based meat products.
2. Food Retail - Future Farm's efforts to democratize plant-based meat products by offering competitive prices create an opportunity for food retailers to carry more affordable plant-based meat options.
3. Food Manufacturing - Future Farm's use of non-GMO soy, peas, chickpeas, and other clean-label, whole-food ingredients creates an opportunity for food manufacturers to innovate and offer healthier and more transparent ingredients in the plant-based meat industry.
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