Manolo Blahnik and Other Designers Team-Up with Ugg Australia
Marissa Liu — November 10, 2009 — Social Good
References: uggaustralia & nymag
One-of-a-kind Ugg boots redesigned by some of the world's most sought-after fashion designers will go one sale next month, including a boot redesigned by Manolo Blahnik for Ugg Australia.
The unique Ugg boots will retail during an online charity auction (presumably as part of Ugg's annual Art & Sole benefit to profit St. Jude's Children's Research Hospital). Aside from the Manolo Blahnik for Ugg boots designs from Rafe, Carlos Falchi and Rebecca Minkoff will be for sale.
The unique Ugg boots will retail during an online charity auction (presumably as part of Ugg's annual Art & Sole benefit to profit St. Jude's Children's Research Hospital). Aside from the Manolo Blahnik for Ugg boots designs from Rafe, Carlos Falchi and Rebecca Minkoff will be for sale.
Trend Themes
1. Designer Collaborations - Bringing together luxury designers and established brands to create unique and exclusive products sold for charitable causes.
2. Limited Edition Products - Releasing rare and unique products with exclusive designs to create hype and value for a charitable benefit.
3. Charity Auctions - Using auctions as a fundraising strategy by auctioning off exclusive designer products for a charitable cause.
Industry Implications
1. Fashion - The fashion industry can use designer collaborations and unique limited edition products for charity fundraising at annual events.
2. E-commmerce - Creating an e-commerce platform that specializes in charity auctions to enhance the brand and the cause while also benefiting others.
3. Non-profit - Partnering with established brands to design exclusive products and putting them up for auction is a novel approach to fundraising for non-profits.
3.7
Score
Popularity
Activity
Freshness
