Shayne Oliver Works with UGG on a Pair of the Classic Boots
References: highsnobiety
Shayne Oliver works in collaboration with UGG on a new iteration of the Classic Bot silhouette for the season. This time around, it boasts a genderless design that takes the signature shape and elevates it with dynamic materials and depth. It has a nostalgic element that is inspired by the armored footwear that was worn by medieval knights.
Speaking about the new boots, Oliver explains that it is a "genderless artifact of disruption." He tells Highsnobiety that "I’ve been a fan and have worn UGG boots since I was in middle school, I’m really into the idea of extreme comfort without sacrificing style. During my creative process, I wanted to think about a design that literally felt protective and functional."
Image Credit: UGG
Speaking about the new boots, Oliver explains that it is a "genderless artifact of disruption." He tells Highsnobiety that "I’ve been a fan and have worn UGG boots since I was in middle school, I’m really into the idea of extreme comfort without sacrificing style. During my creative process, I wanted to think about a design that literally felt protective and functional."
Image Credit: UGG
Trend Themes
1. Genderless Design Footwear - The trend of creating genderless footwear presents an opportunity for innovation and inclusivity in fashion.
2. Collaborative High-end Footwear - Collaborations between high-end and mainstream footwear brands present disruptive opportunities for creativity and market expansion.
3. Nostalgic Footwear Renovations - Renovations of nostalgic footwear designs with modern materials and technologies present creative opportunities for product reinvention.
Industry Implications
1. Fashion Footwear - The fashion footwear industry could benefit from the trend of genderless design and nostalgic renovation, as well as potential new collaborative opportunities with high-end brands.
2. Outdoor Footwear - The outdoor footwear industry could consider adopting genderless design to broaden their market appeal and offer diverse options for protective and functional footwear.
3. Collaborative Fashion Technology - Collaborations between fashion and technology industries can bring innovation to the design and functionality of genderless footwear.
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