This Mango Fashion Campaign Teases the Release of Print Campaigns
Laura McQuarrie — July 20, 2016 — Marketing
Ahead of the release of its newest global print campaigns, there's a digital Mango fashion campaign that's giving fans a sneak peek at what's to come via social media.
For its AW16 print campaign starring Roos Abels and Lexi Boling, Mango is encouraging its fans to follow along on Snapchat and Instagram in order to see exclusive behind-the-scenes details from the shoots.
Rather than providing seasonal style summaries, the Spanish retailer has plans to release a new print campaign every month to serve as of-the-moment guides to what's popular in the world of fashion. Mango's use of Instagram and Snapchat for teasing fashion embraces a digital strategy that relies heavily on social media. Soon, the brand also has plans to launch its own channel on Spotify.
For its AW16 print campaign starring Roos Abels and Lexi Boling, Mango is encouraging its fans to follow along on Snapchat and Instagram in order to see exclusive behind-the-scenes details from the shoots.
Rather than providing seasonal style summaries, the Spanish retailer has plans to release a new print campaign every month to serve as of-the-moment guides to what's popular in the world of fashion. Mango's use of Instagram and Snapchat for teasing fashion embraces a digital strategy that relies heavily on social media. Soon, the brand also has plans to launch its own channel on Spotify.
Trend Themes
1. Digital Fashion Campaigns - Opportunity for brands to use social media platforms like Snapchat and Instagram to give fans exclusive sneak peeks and behind-the-scenes details.
2. Monthly Print Campaigns - Opportunity for brands to release new print campaigns every month, providing up-to-date style guides.
3. Brand Collaboration with Spotify - Opportunity for fashion brands to launch their own channels on music streaming platforms like Spotify.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to leverage digital platforms for engaging with customers and promoting new campaigns.
2. Social Media Marketing - Opportunity for social media marketing agencies to assist fashion brands in utilizing platforms like Snapchat and Instagram for innovative campaign strategies.
3. Music Streaming - Opportunity for fashion brands to collaborate with music streaming platforms like Spotify to enhance brand image and reach new audiences.
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