Twix Ice Cream Cones Offer a New Format for the Treat
Michael Hemsworth — February 13, 2023 — Lifestyle
References: marschocolatedrinksandtreats & talkingretail
The Twix Ice Cream Cones are a new product being launched in the UK from Mars Chocolate Drinks and Treats to offer consumers an alternative way to enjoy the flavor and texture of the namesake candy bar.
The treat starts off with a waffle cone filled with caramel ice cream along with a caramel sauce before being topped with crunchy pieces of biscuit. The treat comes in packs of four and is being launched at wholesale and convenience channels starting in March to coincide with the arrival of spring. Featuring a suggested price point of £3.50, the treats are great for at-home indulgence.
General Manager Michelle Frost spoke on the Twix Ice Cream Cones saying, "Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
The treat starts off with a waffle cone filled with caramel ice cream along with a caramel sauce before being topped with crunchy pieces of biscuit. The treat comes in packs of four and is being launched at wholesale and convenience channels starting in March to coincide with the arrival of spring. Featuring a suggested price point of £3.50, the treats are great for at-home indulgence.
General Manager Michelle Frost spoke on the Twix Ice Cream Cones saying, "Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
Trend Themes
1. Alternative Ice Cream Formats - There is a disruptive innovation opportunity for brands to create novel ice cream products that deviate from traditional formats.
2. Combining Candy and Ice Cream - There is a disruptive innovation opportunity for candy and ice cream companies to collaborate and create unique flavor combinations.
3. Convenience Channel Treats - There is a disruptive innovation opportunity for companies to create indulgent, at-home treats that are convenient and affordable.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can develop new, novel formats and flavors that offer something different to consumers.
2. Candy Manufacturing - Candy manufacturers can collaborate with ice cream companies to create unique, candy bar-inspired ice cream flavors.
3. Convenience Store Retailing - Convenience stores can capitalize on the trend of indulgent, convenient treats by stocking items like Twix Ice Cream Cones.
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