Making the Cut is Amazon's First Reality TV Show & Looks are Sold Online
Laura McQuarrie — July 28, 2021 — Pop Culture
References: press.amazonstudios & fashionunited.uk
10 fashion designers from around the world will be competing for a million-dollar prize and a mentorship opportunity from Amazon as part of the multinational tech company's first reality TV show, Making The Cut. Fans of other fashion competition series will recognize the familiar faces of Heidi Klum and Tim Gunn, and the show appeals to a new generation of viewers, since the winning looks are sold on Amazon.
This format speaks to the viewer's desire for instant gratification and it echoes real-life fashion runways and retail settings where the see-now-buy-now model is changing the way people shop and how quickly they get their chosen styles.
On the Amazon website, shoppers will find pieces like the Season 2, Episode 1 winning look, Gary's self-tie dress, made of 100% cotton.
This format speaks to the viewer's desire for instant gratification and it echoes real-life fashion runways and retail settings where the see-now-buy-now model is changing the way people shop and how quickly they get their chosen styles.
On the Amazon website, shoppers will find pieces like the Season 2, Episode 1 winning look, Gary's self-tie dress, made of 100% cotton.
Trend Themes
1. See-now-buy-now Model - The rise of see-now-buy-now model in fashion industry can provide retailers with an innovative opportunity.
2. E-commerce Fashion Shows - The concept of e-commerce fashion shows can be adopted by fashion retailers to attract more viewers and customers.
3. Reality TV Fashion Shows - Reality TV fashion shows can be used as a platform for retailers to promote and sell their products.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the See-Now-Buy-Now Model to attract and retain more customers.
2. Broadcasting Industry - Broadcasting industry can explore the Reality TV fashion shows to increase viewership and generate revenue.
3. E-commerce Industry - E-commerce industry can adopt the E-commerce Fashion Shows concept to attract more customers and increase sales.
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