Make Fashion Not War Calls for Pop Culture Over Violence
annaOMline — July 16, 2009 — Fashion
References: anna-OM-line & redbubble
This t-shirt from Anna Maria Lopez (aka Anna-OM-line) takes the old adage "Make Love Not War" and updates it for fashionistas and proud fashion victims with a new slogan: "Make Fashion Not War."
Check out the gallery above to see more images of the Spanish designer's 'Make Fashion Not War' shirt.
Implications - Though today's youth consumer has shorter hair and less experience with hallucinogens, generation Y could still be considered the modern hippie. Youth today are just as curious about their government and existence as the youth of the 1960s, and is involved in values of love, freedom and positivity. Companies that communicate this message of peace over glamor are sure to gain benefit.
Check out the gallery above to see more images of the Spanish designer's 'Make Fashion Not War' shirt.
Implications - Though today's youth consumer has shorter hair and less experience with hallucinogens, generation Y could still be considered the modern hippie. Youth today are just as curious about their government and existence as the youth of the 1960s, and is involved in values of love, freedom and positivity. Companies that communicate this message of peace over glamor are sure to gain benefit.
Trend Themes
1. Fashion Statements - Opportunity for businesses to create and market clothing items with thought-provoking statements that reflect social, political, or cultural values.
2. Youth Activism - Growing interest among young consumers in expressing their views and values through fashion, creating a market for clothing that makes political or social statements.
3. Personal Expression - Increasing demand for clothing that allows individuals to express their unique personalities and beliefs, offering opportunities for brands to cater to diverse customer preferences.
Industry Implications
1. Fashion Apparel - Apparel companies can tap into the trend by creating clothing items that incorporate politically or socially conscious statements, attracting consumers who want to make a statement through fashion.
2. Design and Printing - Companies specializing in design and printing services can offer custom-made t-shirts and other apparel that allow individuals to create their own unique political or social statements.
3. Online Retail - Online retailers can curate collections of political statement t-shirts, catering to the growing demand for fashion that reflects social and political views.
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